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Monetizing Social Media

Monetizing Social Media. Lane Becker, Get Satisfaction Michael Sippey, Six Apart. About Six Apart. Innovative technology platforms Community sites for bloggers Next generation monetization Professional Services. About Get Satisfaction.

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Monetizing Social Media

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  1. Monetizing Social Media Lane Becker, Get Satisfaction Michael Sippey, Six Apart

  2. About Six Apart • Innovative technology platforms • Community sites for bloggers • Next generation monetization • Professional Services

  3. About Get Satisfaction • Site where companies and customers can connect with each other for support, idea exchange and feedback • Nearly 10,000 companies and their customers are participating • Rich set of tools for discussion

  4. Agenda • What is social media? • Why does it matter? • How are companies monetizing it? • Where is it headed? • What are the opportunities for hosting providers?

  5. What is social media?Tools for connecting and communicating with people around content.

  6. It started with blogging…

  7. Blogging has since evolved…

  8. Power blogging

  9. Major Media blogging

  10. Corporate blogging

  11. Millions of communities

  12. Social media has expanded to create new forms of interaction and connection online

  13. Why does social media matter? • It’s changing the way we • get our news. • entertain ourselves. • share and discover information. • interact with brands. • communicate.

  14. Internet Users Who Read Blogs: 2007 94.1 Million Source: eMarketer

  15. Internet Users Who Will Read Blogs: 2012 145.3 Million Source: eMarketer

  16. Even the change in behavior from ‘07-’08 was pronounced

  17. How are companies monetizing social media? • Direct revenue • Media and advertising • Subscription services for consumers & businesses • Indirect revenue • Driving new business activity • Improving customer loyalty • Reducing costs of connecting with the market • Reduce costs of traditional services

  18. Where is social media headed?

  19. Blogging transformed media Dominated by large publishers Decentralized & interconnected 1995 Today

  20. Social networks will federate Large social networks Decentralized and interconnected Today The Future!

  21. There’s No One Winner

  22. What this means for hosts • With social network and identity federation, it won’t just be Facebook and Google’s world • Every site becomes a connected social network • Look for ways to provide the next generation of value and applications to your customers • Leaders looking to differentiate will value control and customization • Go vertical? • Develop strategies for working with the large network and cloud players

  23. Some examples

  24. Thank you! Lane Becker Michael Sippey VP Products, Six Apart sippey@sixapart.com www.sixapart.com 415.344.0056 x110 President, Get Satisfaction lane@getsatisfaction.com www.getsatisfaction.com 415.867.1708

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