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Monetizing LTE. July 25, 2012. Scott Hoffpauir Chief Technology Officer. Not if LTE, When LTE. 1Q12 Commercial Deployments by Region. LTE Network Deployments. Source: Ovum – 1Q12 HSPA+ and LTE Deployment Tracker. Subscriber Growth Forecast Vary. Millions. 1 Billion by 2017.

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monetizing lte

Monetizing LTE

July 25, 2012

Scott Hoffpauir

Chief Technology Officer

not if lte when lte
Not if LTE, When LTE

1Q12 Commercial Deployments by Region

LTE Network Deployments

Source: Ovum – 1Q12 HSPA+ and LTE Deployment Tracker

subscriber growth forecast vary
Subscriber Growth Forecast Vary

Millions

1 Billion by 2017

lte deployment not yet a revenue generating proposition
LTE Deployment Not Yet a Revenue Generating Proposition

60% of operators globally will launch 4G services by the end of 2013

71% believe there is a viable business case to launch 4G today

Top Reasons for 4G Networks

  • 35% - Create new revenue streams
  • 31% - Build brand value through technology leadership
  • 23% - Increase capacity to offer mobile broadband services

Source: Informa Industry Survey, May 2012

lte network monetization strategies
LTE Network Monetization Strategies
  • Cost effectively deliver burgeoning bandwidth requirements
  • Own the user experience
  • Offer new communication applications
  • Leverage data analytics to upsell/cross sell new applications
cost effective network management
Cost Effective Network Management
  • Single Network
  • Superior quality services
    • High-definition voice and video
owning the user experience
Owning the User Experience
  • User expectations have changed dramatically
    • Increasing willingness to change providers with service degradation
  • LTE broadband abundance assures superior user experience
two market trends collide to create n ew revenue opportunities
Two Market Trends Collide to Create New Revenue Opportunities

Availability of Smart devices

Abundance of Broadband

New Revenue Opportunities

operators well positioned to offer unified communications
Operators Well Positioned to Offer Unified Communications
  • Enterprises believe mobile operators are better positioned to deliver single voicemail, instant messaging, video calling, unified messaging, voicemail and email integration, extension dialing and video conferencing than fixed-line service providers, Microsoft, Google or IBM.
  • When asked who could best deliver a complete, integrated set of unified communications services, "my mobile service provider", Microsoft and Google were top choices among respondents.

Large

Ent

1000+

Mid-market

100-1000 seats

Small Business

<100 seats

Micro Business

<10 seats

lte powering real time rich communications evolution
LTE Powering Real-time, Rich Communications Evolution

Voice calling moving to video calling

Available across new communication devices

Calling

Instant Messaging & Presence

Text Messaging

Voicemail is mobile visual messaging

Messaging

Collaboration

High-definition Audio Conferencing

High-definition Video Conferencing

Web conferencing

BroadSoft ®, Inc. Proprietary and Confidential, do not copy, duplicate or distribute.

user experience is changing
User Experience is Changing

Mobile-centric interfaces: touch, gesture, search, voice, video

advancing the user experience beyond connectivity
Advancing the User Experience Beyond Connectivity

Growing variety of communication devices by end-users

new business models
New Business Models

Proliferation of smart device + abundance of Broadband =

new business models

  • Swisscom unlimited data and SMS
    • Similar to Cable & DSL services
  • Verizon Wireless “Share Everything”
    • Data sharing across devices
    • Smartphones, feature phones, tablets, netbooks, USB modems and Mi-Fi devices
    • Includes unlimited voice & text messaging
    • Removes customer frustration of under utilization on one device and over usage on another
lte smart network
LTE = Smart Network
  • Gather and analyze the extensive customer usage data
  • Devise upsell and cross sell strategies leveraging network data