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Facebook applications and marketing

Facebook applications and marketing

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Facebook applications and marketing

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  1. Facebookapplications and marketing Juuso Karjalainen, Niko Aho, Ossi Arola, Ville Väliaho & Markus Ylikörkkö

  2. Product analysis • Basic idea is to offermovie reviews and the change to make them yourself • Offersbasicinformationaboutmovies • Gives a goodopportunity for users to interact in the application • Fast and easyway to use in Facebook

  3. Segmentation • Main purpose is to reachpeoplewhoareinterested in movies in general • Most of the users are between ages 15 to 25 • Especiallyyoungpeopleareinterested in movies, sotheymake a goodtargetgroup • In Facebook it’s easy to target people based on for example their interests and hobbies

  4. Coding • Languagesused: • HTML • PHP • CSS • JavaScript • SQL • SQLite

  5. Application functions • Adding • Browsing • Rating and reviewing • Sharing and recommending • Commenting • Top10 • Movie of the week • Activityfeed

  6. Application • Layout • Graphics, colors, positioning • Frontpage • Social plugins, activityfeed, movie of the week • Browse • Movie-pages • Single page, getsinformationfromdatabase • Social plugins • Top10 • Addmovie • Validation

  7. Competitors • SomecompetitioncanbefoundfromFacebook and elsewhere on the internet, for example IMDB, Leffatykki and Flixster • Home Critics is stillfast and easy option for users and theycanmakereviewsthemselves, unlike in mostothersimilarapplicationsthey’re made byprofessionalcritics

  8. Media plan • The main goal is to reachall the possiblecustomers • The logo is of coursemoviethemed and colours of the outlook areeasy for the eye • The majorarea for advertising is internet, butmarketingcanbedone in printedmaterials, for examplenewspapers and moviemagazines, ifnecessary • Advertisementaredesignedmainly for our main customergroup • The applicationmarketsitselfbyvariatingregularlyits outlook and contents • Marketing of the applicationdoesn’trequire big budget