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WebEx Connect: Developing, Distributing and Monetizing SaaS applications

WebEx Connect: Developing, Distributing and Monetizing SaaS applications. Web 2.0 Expo April 24, 2008. Agenda. Web 2.0 for Business What does it mean for ISVs? WebEx Connect Platform for Unified Collaboration Publishing applications Platform Services Cisco WebEx Marketplace.

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WebEx Connect: Developing, Distributing and Monetizing SaaS applications

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  1. WebEx Connect:Developing, Distributing and Monetizing SaaS applications Web 2.0 Expo April 24, 2008

  2. Agenda • Web 2.0 for Business • What does it mean for ISVs? • WebEx Connect • Platform for Unified Collaboration • Publishing applications • Platform Services • Cisco WebEx Marketplace

  3. Platformfor content development Contentmashupcustomizedby end user Opportunityto monetizecontent Web 2.0 changed content publishing for consumers

  4. 3 2 1 To change application publishing for business… Platformfor application development Applicationmashupcustomizedby end user Opportunityto monetizeapplications

  5. Applicationmashupcustomizedby end user Opportunityto monetizeapplications OTHER SERVICES TEMPLATE & WIDGET LIB USERS GROUPS POLICY WebEx Connect changes Application Publishing for Business • Open services architecture • Rich set of APIs • Free to develop on • Free individual client • Context: Collaboration Platformfor application development

  6. WebEx Connect Concepts • Compelling, Converged User Experience • Collaboration must be “adopted” by end-users • Integration of existing collaboration silos is insufficient • Intra and Inter-company collaboration • Highest value collaborations often cross company boundaries • Business Process Focused and Optimized • Communication and collaboration are about business process acceleration not personal productivity • Mass customization required for semi-structured processes • Open and Extensible • No single technology or vendor is “the answer” • Secure, Manageable and Policy Compliant • Cost Effective to Deploy and Maintain • SaaS Delivery model has fundamental advantages

  7. WebEx Connect Clients Rich Client Mobile Client Web Client Collaborative Composite Applications “WebEx U Collab” “ WebEx for Sales” “WebOffice 2.0” Partner App #1 Partner App #2 MediaTone WebEx Connect Components Real-time Collaboration Web 2.0 Asynchronous Collaboration A P P L I C A T I O N C O N N E C T O R S E R V I C E S O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S On-Demand Network

  8. Virtual, Collaborative Team Spaces • Create multiple project spaces • Be more productive and work more effectively with colleagues • Gain control of your team content and information • Share documents & files • Personalize your environment

  9. Document Sharing • Provide virtual team members with secure anytime, anywhere access to project documents and files. • See relevant document information, such as who owns the document and when it was last modified. • Locate information instantly using advanced full-text search. • Establish and organize a folder hierarchy. • Upload documents easily through drag and drop.

  10. Persistent Chat • Exchange ideas and opinions in structured, hierarchical threads. • Chat sessions remain in place for later reference. • Make decisions faster through brainstorming and teamwork.

  11. Group Chat • File Transfer • VoIP • Video • Desktop Share Secure Instant Messaging

  12. Sales Engagement Application

  13. Sales Engagement Application

  14. Virtual Emergency Operations Center

  15. MediaTone WebEx Connect Platform Services • Web 2.0 services • Tagging • Rating • Profile • Blog • Personalization • Real-time Collaboration • Instant Messaging • Persistent Chat • Web Meetings • Audio • Video • Asynchronous Collaboration • Document Management • Task Management • Calendar • Wiki • Social Bookmarking A P P L I C A T I O N C O N N E C T O R S E R V I C E S APPLICATION CONSTRUCTNOTIFICATIONSEARCHSTORAGE ANALYTICSWORKFLOW O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S IDENTITYPOLICYSECURITY PROVISIONING AUDITBILLING CONNECT PLATFORM SERVICES On-Demand Network

  16. WebEx Marketplace • Comprehensive • One-stop shop for collaborative applications • Interactive • Web Events • Web Demos • Instant Messaging • Personal & Customized • A Robust Community • For Partners, Developers, Customers and Prospects • Conversational & Engaging • Buy, Sell, Try, Demo, Download, Learn, Explore, Communicate and Connect

  17. Sample Marketplace Applications

  18. Marketplace Composite apps Webinars widgets PUSH PULL WebEx apps Live online demos Partner apps Web-Touch sales presentations Marketing the Marketplace Applications WebEx Marketing

  19. Cisco sales and channels Marketplace Listing Selling the Marketplace Applications Live online demos Webinars Click-to-Connect Web-touch sales presentations

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