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Corporate Social R esponsibility & New Media Marketing

Learn how companies integrate CSR with social media marketing through case studies of TOMS and Starbucks, leveraging platforms like Facebook, Twitter, and YouTube. Discover the impact of CSR on business sustainability.

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Corporate Social R esponsibility & New Media Marketing

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  1. Corporate Social Responsibility& New Media Marketing BM0387 - New Media Marketing - ICA 1 Yeung Lok Hang (080859E) MD/MK0804  Date of Submission: 6th January 2010

  2. CSR & New Media • Interacting on Facebook, Twitting and Blogging have become the new trend. • Corporate social responsibility (CSR) is not only about what companies do with their profits, but also how they make them. • More & more companies are marrying the two

  3. Case studies - TOMS • For-profit shoes company • Founded by Blake Mycoskie in 2006 • Argentina - extreme poverty & poor health conditions • Matches One-for-One • Transforms customers into benefactors • allows them to operate as a truly sustainable business

  4. Case studies - TOMS

  5. Case studies - TOMS Giving Report

  6. Case studies - TOMS People of TOMS

  7. Case studies - TOMS Friends of TOMS& TOMS shoes

  8. Case studies - TOMS

  9. Case studies - TOMS

  10. Case studies - TOMS Tag Cloud & Giving Report

  11. Next Up …..

  12. Case studies - Starbucks Giving Report

  13. Case studies - Starbucks Websites

  14. Case studies - Starbucks Websites

  15. Case studies - Starbucks Pledge 5 Facebook App

  16. Case studies - Starbucks Facebook & Twitter

  17. Case studies - Starbucks YouTube Channel

  18. Case studies - Starbucks Blog

  19. Advantages and disadvantages

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