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Social media and marketing

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  1. Connecting students to your events for little cost Social media and marketing

  2. Who are we? Osprey Productions University of North Florida – Jacksonville, FL • Brent Fine • Amber Ropelis Programming • Concerts • Weekly Events

  3. As many of you know the convention center does not have accessible WIFI #FAIL… making an online social media ED session a bit more difficult!

  4. Your College • What are you currently doing?

  5. The Profile

  6. Where to begin? • https://www.facebook.com/pages/create.php

  7. The Profile

  8. The Profile

  9. The Profile

  10. The Profile

  11. The Profile

  12. The Profile

  13. The Profile

  14. The Profile

  15. The Profile

  16. The Profile

  17. Basic Information – Edit Page • www.facebook.com/OspreyProductions

  18. Featured – Edit Page

  19. Profile Photos • Keep consistent • Less is more • Readable information • Consistent rotation • 540px by 180px • 72px resolution • Photoshop Higher Ed. License • Gimp (Open source)

  20. Profile Photos

  21. Having a voice for your page • Make the voice singular on behalf of your programming board -OR- • Allow the voice of each of your staff or social media managers

  22. Having a voice for your page • When creating a status “tag” events and other departments with the ‘@’ sign • Use photos to enhance your status

  23. Privacy and 'bad press' • What do you want students to be able to post on your page?

  24. Privacy and 'bad press' • On your main wall: • Text Comments • Photos • Links • Videos

  25. Privacy and 'bad press'

  26. Privacy and 'bad press' • Who in here has experienced ‘bad press’ for your organization? • How was it handled?

  27. Privacy and 'bad press' • Basic Rules: • Never remove comments • Don’t react negatively • Always answer or “like” comments • You are not going to make everyone happy

  28. Privacy and 'bad press'

  29. Privacy and 'bad press'

  30. Increase your ‘Likes’ • Facebook contests geared towards incoming students

  31. Online Contests • Traditional advertising on campus • Run contests geared for your school • Get the community and other departments involved • Set basic rules

  32. Facebook Events • Create • Explain • Who, What, When, Where, Why, How? • Invite

  33. Facebook Events

  34. Facebook Events

  35. Facebook Events

  36. Facebook Questions

  37. Working as your organization

  38. Facebook Events

  39. Facebook After the event • Upload photos ASAP (if you were not doing that during the event) • Thank fans for coming out and “tag” the next event • Change your profile photo

  40. Facebook Insights • Know who your target audience is

  41. Facebook Insights

  42. Facebook Insights

  43. Facebook Insights

  44. Facebook Insights

  45. Facebook Insights

  46. Facebook Insights

  47. Facebook Groups • Communicate internally

  48. Facebook Groups

  49. Twitter

  50. Twitter • Link Facebook to Twitter • https://www.facebook.com/twitter/