Minority Influence. September 21, 2006. Social Influence Equated with Conformity. By the late 1960’s research on social influence was focused completely on conformity. Focus on conformity is evident in the course readings up to this point. Social Norms, Group Polarization, Majority Pressure.
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September 21, 2006
“Clothes make the man. Naked people have little or no influence on society.” Mark Twain
“I think therefore that one has to be content to state one’s point of view and relate one’s experiences in as clear and decided a way as possible and not trouble too much about the reaction of one’s audiences.”
(1) Strength: Status, power, knowledge
(2) Immediacy: Proximity in space and time
(3) Number: Of group members