What is minority influence? - PowerPoint PPT Presentation

what is minority influence n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
What is minority influence? PowerPoint Presentation
Download Presentation
What is minority influence?

play fullscreen
1 / 6
What is minority influence?
269 Views
Download Presentation
tad
Download Presentation

What is minority influence?

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. What is minority influence?

  2. You need to know and understand.... • Meaning of key words • Difference between majority and minority influence • Outline and evaluate research into minority influence

  3. Key words.... • Minority influence • Internalisation • Martin (2006) • Unchanging minds hypothesis • Colour perception • Moscovici (1969) • Control group • Conversion theory • Mackie (1987) • Ingroup minority • Outgroup minority • Deviant minority • Nemeth (2003) • Mackie (2006) • Confederates

  4. Remember..... • Compliance = majority influence • Internalisation = minority influence • Findings: Minorities should be consistent to be successful • Validity: Moscovici’s experiment lacks ECOLOGICAL VALIDITY – unlike a real life task • Application: Suffragettes, Equal opps and Issues

  5. Outline and evaluate research into minority influence (8 marks) • A01 – Outline: Aims, participant group and variables • A02 – Evaluate: Explaining conformity, validity, ethics and real world

  6. Real world applications • Choose one area and research events surrounding this social change, were features (consistency/innovation) present when the minority exerted it influence? • Suffragettes • Galileo • Darwin • Equal opportunities, e.g. Gay and lesbian rights • Social change, e.g. Apartheid (south Africa) • Any other issues.....