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Design Principles

Design Principles. June 2, 2010. Design Principles. Proportion Contrast Harmony Balance Rhythm Focus Unity. Balance. We’re talking about VISUAL weight Symmetrical, or asymmetrical?. Use color with balance too. This is a good example of alignment too. When do I use them?.

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Design Principles

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  1. Design Principles June 2, 2010

  2. Design Principles • Proportion • Contrast • Harmony • Balance • Rhythm • Focus • Unity

  3. Balance • We’re talking about VISUAL weight • Symmetrical, or asymmetrical?

  4. Use color with balance too

  5. This is a good example of alignment too

  6. When do I use them? • Asymmetry is often: • Dramatic • More visually stimulating • High energy • That’s why it’s a favorite of celebrities and teenagers

  7. Asymmetrical

  8. Symmetry • More traditional, calming • Classic • A favorite of:

  9. Disney Characters & Wholesome Pop stars

  10. HOWEVER • You can “vamp up” a symmetrical design by using extreme contrast or extreme versions of other design principles • Size and shape relationships attract attention to the unexpected or the exaggerate • Both types of balance strive to achieve relative equal weightand visual appeal

  11. Proportion • 3:5 • Difference between one element’s size and another • If everything is big, nothing is big

  12. Which makes better use of proportion?

  13. Optical Center

  14. Optical Center

  15. Optical Center

  16. Optical Center

  17. Design Principles quiz • Monday • Design Principles homework also is due • Keep in mind relationships between: • Size • Shape • Tone/color • Type • Line

  18. Size • Shape • Tone/color • Type • Line • Rhythm • Harmony • Contrast • Proportion • Optical center

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