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Social Media—Marketing

Social Media—Marketing . The Fifth “P ” of Marketing--Participation. Definition . Online means of communication, conveyance, collaboration & cultivation among interconnected & interdependent networks of people, communities and organizations enhanced by technological capabilities & mobility.

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Social Media—Marketing

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  1. Social Media—Marketing The Fifth “P” of Marketing--Participation

  2. Definition • Online means of communication, conveyance, collaboration & cultivation among interconnected & interdependent networks of people, communities and organizations enhanced by technological capabilities & mobility

  3. Synchonous Actions—Occur in real time • Asynchronous actions—People don’t have to respond immediately

  4. Social media Zones Social Community Social Publishing • Sharing .Editorial • Socializing .Commercial • Conversing .User-generated Social Commerce Social Entertainment .CRM/Service .Games .Retailing/Sales .Music .Human Resources .Art

  5. Social Community • Relationships-share same interest or identification • Primary Reason-interaction & collaboration for relationship building and maintenance • Channels- • Message Bds & Forums • Wikis • Social Networking Sites

  6. Social Publishing • Dissemination of content to an audience • Blog-regularly updated online content readers have options to leave comments • Microsharing sites (microblogging)-like blogs but has a limit to length you can post • Media Sharing Sites-like blogs but allows for a mixture of media—not just text

  7. Social Entertainment • Channels & vehicles that offer opportunities for play & enjoyment • Social games • Virtual worlds

  8. Social Commerce • Online buying & selling of products & services • Online shoppers can interact & collaborate • Review & Rating • Deal sites • Social Shopping Market • Social Storefronts-online retailers that operate within a social site like Facebook

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