Listening skills

Listening skills April 2, 2014

Announcement We will not have class this Friday, due to MT.

Today Listening for lectures (continued). - Listening strategies - Note taking

p. 18 – lecture notes Topic: Ways men and women spend money and reaction by business Traditional responsibilities for women Traditional responsibilities for men Changes to traditional roles Changes in spending Meaning for business Marketing to women

Spending and the various ways different groups in society spend money p. 18 – lecture notes Topic: Big picture: Some of the different ways that men and women spend money and discuss some of the reactions by businesses to these differences

p. 18 – lecture notes Topic: Ways men and women spend money and reaction by business Traditional responsibilities for women Traditional responsibilities for men Changes to traditional roles Changes in spending Meaning for business Marketing to women

p. 18 – lecture notes Topic: Changes in spending Meaning for business - Female economy - Female friendly purchasing environment Marketing to women - Companies making changes to accommodate women - i.e. Car repair shop, “Jiffy Lube” - made nice waiting room, comfortable chairs, etc.

Homework # 1 Answer the questions on p. 9 (# 4) Deadline: April 7 (11:59 pm) • Submit through e-mail only. Submit to: kachomework@gmail.com • Subject: LS Assign 3 • File name: NAME_LS Assign3 • - example: jinsukim_assign3

Chapter 2 “Ads are Everywhere”

Source: ethicsforadversaries.com

Ads Are Everywhere 1. How many advertisements do you think you see in a usual day? - Where do you see the advertisements? 2. Compared to 10 years ago, do you think you see more or less ads these days?

Expressions for “big picture” Today, I’m going to look at two aspects of advertising. Now, what I want to do is discuss the causes of shopping addiction. I want to give you some background on ads directed at children.

p. 16 Exercise 2 Lecture 1 Lecture 2

p.16 Exercise 3 1. Advertising appeals 2. What influences how people make purchases 3. Brand names

p.16 Exercise 4 1. What I want to do is compare… 2. I want to give you some background on… 3. I’m going to look at two aspects of…

Note Taking Tip 1:Only write the most important words. You do not have time to write a word-for-word transcript of a lecture. You do not memorize every word you hear in a conversation. The same goes for a lecture.  Write only the words that contain important meaning for the lecture.

Note Taking Word types you usually don’t need to write: Pronouns – our, your, my, he Helping verbs – be, have, do Determiners/articles – a/an, the, this, these Prepositions – in, at, under, behind Conjunctions – and, but, so

p.7 Exercise 7 Professor says: In the past, the electronics market consisted mostly of men. My notes: In past, electronics market mostly of men.

p.7 Exercise 7 Professor says: Almost a third of the new and more innovative electronics are being sold to women. My notes: Almost third new more innovative electronics sold to women.

p.7 Exercise 7 Professor says: Businesses have only recently noticed the change in their customer base and are beginning to create new strategies to try to appeal to women. My notes: Businesses recently noticed change in customer base beginning create new strategies try appeal to women.

Note taking – Informal outline Organizing your notes into an informal outline: - Helps you remember information - Helps you organize the lecture notes - Lets you see importance of information - Lets you see relationships between pieces of information

Lecture My notes

Advertising Emotional appeals in ad. messages to create feeling about product e.g. soft drink ad people laughing at party holding soft drink. e,g,2: car ad well-dressed person driving expensive car beautiful scenery Have good feeling about product

Homework # 2 Check the website. - Watch the next lecture Take notes using informal outline style. (use p. 18 as a guide). - Bring notes to next class.

Listening skills