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HealthPartners East metro/west WI portal plan

HealthPartners East metro/west WI portal plan. October 2014. Web portal vanity site strategy. Strategy Create web portal microsite for care delivery in east metro/western WI (Amery, Hudson, Lakeview/SMG, Westfields)

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HealthPartners East metro/west WI portal plan

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  1. HealthPartners East metro/west WI portal plan October 2014

  2. Web portal vanity site strategy • Strategy • Create web portal microsite for care delivery in east metro/western WI (Amery, Hudson, Lakeview/SMG, Westfields) • Shared url, online content strategy, brand awareness, expand market reach • Goals • Shared online content; single CMS for streamline approach – news, blogs, classes, events, shared service lines, ad campaigns • Cost savings through limited external development; internal talent to manage, html build out, write, maintain • Budget • External initial setup/architecture/mobile responsive design - $18,000 • Cost per entity - $4,500 • Timeline • Phase I – Shared portal vanity site - Q4 design/content development/build; Q1 2015 rollout • Phase II – Full integrated website RFP process Q2 2015 budget; Q1 2016 build

  3. Prototype Discussion: How to integrate links to HP, PN, Regions

  4. Project plan

  5. HealthPartners East metro/west WI portal roadmap

  6. HealthPartners East metro/west WI portal roadmap (cont.)

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