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Visual Communication: The Power of Graphic Design

Discover the art and technology behind graphic design in communicating ideas effectively through visual images, symbols, and logos. Learn how graphic design influences branding, layouts, and publications for impactful messaging.

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Visual Communication: The Power of Graphic Design

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  1. What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65

  2. Suppose you want to: • Announce or sell something • Amuse or persuade someone • Explain a complicated system • Demonstrate a process

  3. In other words; you have aMessage you want to Communicate

  4. How Do You Want to Send It?

  5. incredibly powerful Visual images Represent Ideas People Want To Communicate

  6. People respond to images instinctively based on:

  7. You know that a chili pepper is HOT • knowledge in combination with the image creates a visual pun

  8. What does a Graphic do? Informs Persuades Organizes Stimulates

  9. We Need Them • Locates • Identifies • Attracts Provides Pleasure

  10. You must learn how to construct a message and how to present it successfully

  11. Hieroglyphics represents an idea associated with the object THE MESSAGE OF THE ANCIENT EGYPTIAN LANGUAGE

  12. GraphicDesign can be • Drawn • Painted • Photographed • Computer Generated Images

  13. Visual Communication • Poster or Billboard • Business Logo • Advertisements • Product Packaging

  14. Convey a Message

  15. Typefaces and Layouts • Publications • Magazines • Newspapers • Books • Brochures • Movie Credits • Websites • Apps

  16. Symbols and logos Symbols are abstract representation of a particular idea or identity

  17. What is Branding? elements of company identity; branding the identifying mark Logos Colors Packaging Text

  18. A picture is indeed worth a thousand words Image-based design Image-based design

  19. What do Graphics do for you?

  20. “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” -Paul Rand

  21. Sources Poggenpohl, Sharon. “Graphic Design: A Career Guide and Education Directory”. AIGA. 2012. Web. 24, April, 2012.

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