Swiss / International In the 1950s a new graphic design style emerged in Switzerland it would become a predominant graphic style in by the '70s. Because of its strong reliance on typographic elements, the new style came to be known as the International Typographic Style.
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Designers sought out a neutral approach that emphasized rational planning and turned away from individual expression
Designers preferred photography
Created asymmetrical layouts, and embraced the prewar designers’ preference for sans-serif typefaces
He was also an influential educator and
in 1965 he wrote the Graphic Design Manual
a popular textbook in the field.
Die Gute Form, 1954
After the war continued to work as a designer,
concentrating on exhibition design and illustration.
He worked as a set designer for various theatres
in Switzerland and abroad.
Juni-Festwochen - June 21, 1955
Founded the magazine "New Graphic Design"
with Richard Paul Lohse, Hans Neuburg and
Opernhaus Zurich - Furst Igor, 1968
In 1987 he was awarded the Gold Medal of the
Canton of Zurich and won the Brunel Award.
Akari (Lamp Exhibit), 1975
Karl Gerstner is one of Switzerland's preeminent
graphic designers. In 1959, he and Markus Kutter
founded the agency Gerstner + Kutter,
Auch du bist liberal (You too are a liberal), 1959
Konstruktive Grafik, 1958
La Vie est un songe, 1961
1. 11 Oct. 2007 <http://www.artandculture.com/cgi-bin/WebObjects/ACLive.woa/wa/movement?id=351>.
2. 14 Oct. 2007 <http://www.internationalposter.com/style_primer/international-typographic.aspx>.
3. 17 Oct. 2007 <http://www.designboom.com/eng/interview/vignelli.html>.
4. 20 Oct. 2007 <http://www.zhwin.ch/en/departement-a/>.
5. 9 Oct. 2007 <http://www.britannica.com/eb/article-242773/graphic-design>.