Federal Breastfeeding Priorities and Initiatives. The National Breastfeeding Awareness Campaign. Suzanne Haynes, Ph.D. Senior Science Advisor The Office on Women’s Health. Office on Women’s Health Initiates Campaign in June 2004.
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Women just like
It is the thing
You can do it.
You can do anything.
Exclusive breastfeeding for 6 months
provides a lifetime of benefits for your baby.
Children who are breastfed are less likely to get a variety of illnesses or conditions.
Require clarityof an attainable goal forduration
Need to bolster confidenceandcreatea sense ofpersonal empowerment
How we speak to benefits needs to be reframedto overcomebarriers
(Please note, results do not include radio audiences—data not available)