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National FlexFuel Vehicle Awareness Campaign

National FlexFuel Vehicle Awareness Campaign

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National FlexFuel Vehicle Awareness Campaign

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  1. National FlexFuel VehicleAwareness Campaign DMV FFV Driver Education Project Brief Presented by the Clean Fuels Foundation To the American Association of Motor Vehicle Administrators August 2011

  2. The Messenger • Clean Fuels Foundation • Mission is education & outreach (501 c 3) • The National FlexFuel Vehicle Awareness Campaign is a public education project of the Clean Fuels Foundation. • The project team is uniquely and expertly qualified to engage FFV dealers, E85 retailers, and government and industry stakeholders to help the nation achieve the goals of the National Renewable Fuel Standard (RFS). 1

  3. Consensus: FFV Awareness Campaign Endorsements State NGO Endorsements in Target Markets Alamo Area Clean Cities Coalition Central Texas Clean Cities Coalition East Tennessee Clean Fuels Coalition Florida Biofuels Association Iowa Office of Energy Independence Maryland Grain Utilization Board Maryland Clean Cities Coalition Minnesota Corn Growers Association Texas Renewable Energy Industries Association Virginia Clean Cities Coalition 2

  4. How, Who, What and Why: FFV Awareness Campaign Rollout This presentation Brief focuses on the DMV Project within the FFV Campaign Establish Core FFV Campaign Stakeholder Team Identify and Contact Stakeholder Targets For Endorsement and Engagement State Government FFV Dealerships E85 Retailers NGO Stakeholders Tool Box of Possible Action Items, Tasks, and Deliverables DMV/FFV Database, inspection/registration. DOT for Signs. Ag, Energy, Environ., Econ. Development , Meetings Sales/Service Training Buyer Outreach Public Outreach FFV Outreach Promotions/Events POP Education Info - General Public - FFV Owner - FFV Dealer Promotions/Events Press Conferences Media Releases Prepared Articles Feed Social Media Promotions/Events Expected Outcomes: Consumer Awareness and Product Education Leading to the Increased use of Renewable Transportation Fuels to Meet the National Renewable Fuel Standard 3

  5. Why DMVs Should Support the National FFV Driver Education Project • To Meet Public Safety, Driver Education, and • New Societal Needs and Challenges • There is a tremendous public education learning curve that stands in the way of the nation/citizens achieving long stated national energy security goals. Specifically, energy illiteracy stands in the way of achieving the goals and benefits associated with reaching the petroleum/crude oil reduction goals of the national renewable fuel standard (RFS). • As new fuels and vehicles enter the marketplace the public will need to understand more about their direct and indirect values as drivers weigh vehicle and fueling options against their core values and personal beliefs. Most importantly they will also need to understand product differences between commercially available fuels (e.g., E10 vs. E15 vs. E85) in order to avoid misfueling and circumvent possible safety risks. • There are very few opportunities to engage the public in an environment when they want to, need to, and are willing to learn – because in exchange they can enjoy the privilege of driving. There are also very few opportunities that can leverage so many existing resources and overlapping missions at very little or no cost. • The FFV Campaign is not only about ethanol. These same messages and education outcomes can apply to, and overlap with, the national goal of reducing gasoline consumption from buying new more efficient vehicles and other alternative fuel vehicles and fuels as they emerge. What Markets Fit the Model & What Can You Do? 4

  6. Who Will Benefit from the FFV Awareness Project? Your Customers Will Receive the: Economic stimulation and job creation benefits from the production and use of 1st, 2nd, and 3rd generation biofuels, and other alternative fuels and vehicles as they emerge. The environmental protection benefits from lowering /replacing toxics in gasoline and reducing greenhouse gases. National security benefits accruing from reducing oil imports, for which the U.S. still receives 60% of its imports from OPEC, which is equivalent to a transfer of $1 trillion in the past few years. Benefits from lower gasoline prices as fuel ethanol has been proven to increases fuel supplies and lower imported crude oil supplies and prices. The economic, environmental, and energy/national security benefits from the RFS that can only be achieved from the increased production and use of renewable transportation fuels. Benefit of Education. Education. Education. DOT/DMV has a rich history of success when it comes to changing behavior and improving the safety of all drivers and the public. The overall benefits of ethanol have been proven beyond a reasonable doubt. FFV Awareness Campaign educational materials are all government produced and/or accepted peer reviewed based research. What Markets Fit the Model & What Can You Do? 5

  7. How Can DMVs Help? • Leadership and Collaboration • Develop the state registration/FFV owner database for internal use and/or to release to state agencies or non-profits that are willing to participate in education and outreach projects (e.g., programs in Nebraska, Minnesota, Ohio, and Wisconsin). • Include educational messages about FFV Awareness and/or local refueling opportunities as part of existing mailings to drivers (i.e., new inserts or new verbiage to existing correspondence) for license renewals and vehicle registrations. • Include FFV, E85, and oil use related information in the driver’s test and test preparation materials. • Post/display educational materials/posters at DMV locations. • Post/display education materials at vehicle inspection and emission stations. What Markets Fit the Model & What Can You Do? A more detailed explanation of program justifications, the plan, and need to work with the DMV on the FFV Awareness Campaign can be viewed on this link. 6

  8. FFV Awareness Campaign Priority Target Markets Ranking is Based on the Number of FFVs, Gasoline Demand, Existing FlexFuel Pumps, and Potential Stakeholder Support Primary Markets Ohio: Cleveland, Columbus, Cincinnati, Dayton, Toledo MD/VA/DC: MSA + VA: Richmond and Norfolk Texas: Dallas, Houston, San Antonio Georgia: Atlanta Florida: Jacksonville, Orlando, Tampa/St. Petersburg, Ft. Lauderdale/Miami Nebraska: Omaha Kansas: Kansas City Missouri: St. Louis Michigan: Detroit Indiana: Indianapolis (ALA MW) Secondary Markets Minnesota: Minneapolis (ALA UMW) Illinois: Chicago (ALA UMW) Oklahoma: Tulsa Wisconsin: Milwaukee (ALA UMW) North Carolina: Charlotte Kentucky: Louisville Louisiana: Lafayette, Baton Rouge, New Orleans Northeast Corridor: [MD/DC/VA], Philadelphia, New York, Boston, Providence (Clean Cities Support) What Markets Fit the Model & What Can You Do? 7

  9. Where can we go and what is [the-art-of-the] possible? The text below is from the DOT/NHTSA Website. The black text is actual language, the underlined text illustrates the precedent for FFV awarenessand the red text is provided to illustrate synergy and the art-of-the-possible for a FFV Awareness driver education program. The Impaired Driving [Fuels & Vehicles] Division at National Highway Traffic Safety Administration (NHTSA) seeks to work cooperatively to save lives, prevent injuries, and reduce traffic-related healthcare and economic costs resulting from impaired driving (alcohol and other drugs)[refueling of automobiles and energy security related conflicts]. NHTSA collaborates with many criminal justice [clean energy, environmental, and health] and community organizations to sponsor impaired driving [Energy and Alternative Fuels & Vehicles ]campaigns such as You Drink & Drive [the FFV Awareness Campaign]. What Markets Fit the Model & What Can You Do? The DOT/NHTSA C.A.R.S. program achieved the objectives set out by Congress to increase automotive sales and aid the environment. In just a few short weeks of sales, nearly 680,000 older vehicles were replaced by new, more fuel-efficient vehicles. 8

  10. Questions, Follow up, and Feedback are Always Appreciated What Markets Fit the Model & What Can You Do? How Can We Get Started? Consider using the National FFV Awareness Campaign as a tool to support your state’s biofuel/ethanol/E85 infrastructure/alternative fuel and vehicle efforts. Place the FFV Awareness Campaign banner on your website and we will link yours to ours. Please call us or shoot us an email if you have ideas or suggestions about how we could work together or improve the FFV Awareness Campaign. Burl Haigwood, Director of Program Development, Clean Fuels Foundation Project Manager, National FFV Awareness Campaign 202.441.2400, Burl.Haigwood@cleanfuelsdc.org Doug Durante, Director, Clean Fuels Foundation, cfdcinc@aol.com 9