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Welcome

ESF Provider Publicity Event 19 September 2008. Welcome. Agenda. Welcome and Introductions GOSW Overview Provider Good Practice Marketing ESF in Cornwall - lesson learned for Convergence from Objective 1 Launch Publicity Toolkit Publicity Action Plan The Website Developments

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Welcome

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  1. ESF Provider Publicity Event 19 September 2008 Welcome

  2. Agenda • Welcome and Introductions • GOSW Overview • Provider Good Practice • Marketing ESF in Cornwall - lesson learned for Convergence from Objective 1 • Launch Publicity Toolkit • Publicity Action Plan • The Website Developments • Evaluating ESF Projects Using Case Studies

  3. Welcome and Introductions • Mark Williams • Skills Development Director - ESF • LSC 01

  4. South West Region • Competitiveness – • South West region excluding Cornwall and the Isles of Scilly • Convergence – • Cornwall and the Isles of Scilly

  5. Adding Value to Mainstream Enhanced Post Pre Mainstream

  6. Tenders • Competitiveness and Convergence • Youth • Range of activities with the NEET group • Adult • Under the Work Skills/Skills for Jobs heading • Employer • Some sector specific • Specific links to Train to Gain • Other • OLASS (Competitiveness only) • Community Grants

  7. Phase 1 • Currently being contracted – start 1 June • 54 Contracts across the South West • 14 Convergence - £31.8 million • 40 Competitiveness - £28.8 million

  8. Phase 2 • Currently being contracted • Approximately 15 Contracts across the SW • 7 Convergence - £11.3 million • 8 Competitiveness - £2.9 million Phase 3 • Currently themes/specifications are being developed

  9. GOSW Overview • Janet Woolley • ESF Manager • GOSW 02

  10. Provider Good Practice • Sue McDonald • Cornwall College 03

  11. Marketing ESF in Cornwall • Clare Morgan • Media Relations Manager • Convergence Partnership Office for Cornwall and the Isles of Scilly 04

  12. Roles ofPartnership Office • first contact for Convergence Programmes • communication

  13. Communication • why? • what? • with whom?

  14. Types of Communication • freephone and website • press releases and bespoke articles • project profiles • presentations and events • emphasis changes over life cycle of programme

  15. www.objectiveone.com

  16. Lessons Learned • press love people stories • understanding media requirements • newspapers • radio • TV • make it easy

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