SO … You Say You Want a Culture of Innovation?. @ Idea Champions, 2003. …and you want to improve the climate in your company so it is more conducive to breakthrough thinking, collaboration, and the timely execution of new ideas?. Well, you’re in good company.
@ Idea Champions, 2003
Many business leaders, change agents, and managers want the exact same thing.
They know that the success of their enterprise is inextricably linked to corporate culture:
Oops! No can do.
Cultures do not change overnight.
CULTURE: “The sum total of ways of living built up by a group of human beings and transmitted from one generation to another.”
But what can change overnight is the intention to change the culture ...and the commitment… and the strategy for effectively changing it.
The gardener doesn’t just plant seeds.
1. Staking the territory
2. Preparing the ground
3. Planting the seeds
4. Fencing the garden
5. Tending the garden
6. Cultivating new hybrids
7. Harvesting the crop
No magic pills
No flavor of the month
No caffeine-inspired pep talks
No bumper sticker slogans
Corporate culture is all about human nature.
Certainly, somebody must have figured out this “culture shift business” by now!
Some “innovation expert.” Some OD consultant.
Some process-oriented, best practice guru.
Some business savvy tooth fairy?
But what we have found are some powerful principles and guidelines based on our many years experience in this field.
So here goes…
On the following slides we offer you the best of what we’ve discovered about the art and science of creating a culture of innovation..
Some you may need to start doing.
The key is to pick a critical mass of these initiatives and begin.
“If you always do what you’ve always done, you’ll always get what you’ve always got.”
1. Leadership needs to get genuinely involved
2. The workforce needs to have meaningful input
3. The game plan needs to match company values
4. Key change agents need to take the long view.
1. Establish a baseline by administering a “Culture of Innovation” survey to the workforce
2. Take Senior Leadership offsite to brainstorm their vision, strategy and commitment
3. Help Senior Leadership communicate their vision and commitment to the workforce
4. Offer “Leading Innovation” training to selected managers
5. Offer “Banking on Innovation” training to the general workforce
7. Help your workforce form idea coaching partnerships
8. Make “Innovation Assurance” (weekly on-line creative thinking curriculum) available to everyone
9. Publicize innovation successes and best practices
10. Select a few inspired trainers or managers and get them certified to teach “Banking on Innovation.”
12. Produce quarterly “Innovation Recognition” events
13. Administer post-training “Organizational Obstacles to Innovation” surveys at selected intervals.
14. Train committed managers to facilitate ideation sessions
15. Get groups together to brainstorm ways of diffusing organizational obstacles to innovation
17. Find ways of getting your certified “innovation coaches” to coach selected managers.
18. Review the end-of-year “Culture of Innovation Whitepaper” produced by Idea Champions and your certified “innovation coaches.”
19. Create a two-day offsite for Senior Leaders to review Year #1 progress and strategize improvements for Year #2.
20. Communicate the new strategy to the work force.
Of course you can.
But we want you to begin with the greatest chance of success… and that will require that you do more than just talk about the need or recycle what you’ve already done.
The seed is planted.
If you want to take the next step towards creating a culture of innovation in your organization, contact Mitch Ditkoff (firstname.lastname@example.org).