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Victoria Hatfield Exeter City Council Economy & Tourism Manager Marketing lead – RWC2015

Victoria Hatfield Exeter City Council Economy & Tourism Manager Marketing lead – RWC2015 Heart of Devon Tourism Partnership Visit Devon Vice Chair. Three games at Sandy Park Tues 29 September 16:45 Tonga v Africa 1 Wed 7 October 20:00 Africa 1 v Georgia

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Victoria Hatfield Exeter City Council Economy & Tourism Manager Marketing lead – RWC2015

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  1. Victoria Hatfield Exeter City Council Economy & Tourism Manager Marketing lead – RWC2015 Heart of Devon Tourism Partnership Visit Devon Vice Chair

  2. Three games at Sandy Park Tues 29 September 16:45 Tonga v Africa 1 Wed 7 October 20:00 Africa 1 v Georgia Sun 11 October 14:30 Italy v Romania Tickets go on sale Friday 12 until Monday 29 September 2014 www.rugbyworldcup.com/signup

  3. If 50% stay overnight and 50% were day visitors for all 3 games it would generate - £5.6 million • If 25% stay overnight and 75% were day visitors for all 3 games it would generate - £3.5 million • If 10% stay overnight and 90% are day visitors for all 3 games it would generate - £2.2 million

  4. Social media activities: • Twitter – @RWCExeter • @HeartofDevon • @Visit_Exeter • @ExeterCouncil • Facebook – facebook.com/rugbyworldcupexeter • Facebook.com/heartofdevon • Facebook.com/visitexeter • Facebook.com/ExeterCityCouncil • Youtube - youtube.com/HeartofDevon

  5. Exeter & the Heart of Devon marketing: • RWC tickets go on sale: 12 Sep 2014 • One year to go: 18 Sep 2014 • www.heartofdevon.com/rugbyworldcup • Search engine optimisation - RWC • E-newsletter - RWC • Twitter / Facebook / YouTube • PR and journalist visits - RWC • Rugby guide

  6. Exeter & the Heart of Devon marketing: • Video • England 2015, Visit England and Exeter • Image library • Visit England and Exeter & the Heart of Devon • Overseas Travel Agents (OTA’s) • Images, video, transport guide and rugby guide • Fanzone: Northernhay Gardens • Festival of Rugby

  7. Exeter & the Heart of Devon marketing: • Webb Ellis domestic trophy tour • Visit England rugby campaign 2015 • Team base • Partner engagement • Collaborative work with Gloucester and Cardiff • Transport guide • Your Rugby World Cup conference • Red Coat Guide rugby themed tour

  8. Exeter & the Heart of Devon marketing: • Visit England rugby campaign 2015 • Team base • Partner engagement • Collaborative work with Gloucester and Cardiff • Transport guide • Your Rugby World Cup conference • Red Coat Guide rugby themed tour • RWC Volunteers – The Pack

  9. Exeter & the Heart of Devon marketing: • Rugby ambassadors • Host City dressing (flags, bunting, posters) • Anniversaries and events

  10. victoria.hatfield@exeter.gov.uk 01392 265104 @RWCExeter Any questions?

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