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Overview of Tourism in CENTRAL LUZON

Overview of Tourism in CENTRAL LUZON . Presented by: Dir Ronaldo P. Tiotuico Department of Tourism – Region III. The World Tourism. The Growth of World Tourism. Tourism growth over the past 50 years is dramatic: from 25 Million in 1950 to 698 Million in 2000

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Overview of Tourism in CENTRAL LUZON

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  1. Overview of Tourism in CENTRAL LUZON Presented by: Dir Ronaldo P. Tiotuico Department of Tourism – Region III

  2. The World Tourism

  3. The Growth of World Tourism • Tourism growth over the past 50 years is dramatic: from 25 Million in 1950 to 698 Million in 2000 • One of the most remarkable economic and social phenomena of that period • Forecasts indicate the trend will continue with 1.5 B in 2020!

  4. Tourism Sector Level Value Chain Awareness and Perception of the Philippines Tour Package Acquisition Transpor- tation/ Air Flight Accom- modation Delivery and Tourist Satisfaction • Awareness and perception of the Philippines • Sales channels • Travel agents • Air accessibility and airports • Hotel capacity and utilization • Tourist satisfaction levels • Quality and value of tourist products and services All elements to be tracked and measured

  5. Average growth of 6.5% a year 763 million 25 million The Unstoppable Expansion of International Tourism

  6. Worldwide Visitor Arrivals and Receipts 1996 - 2006

  7. International Tourist Arrivals 2005

  8. Factors in Tourism Growth • Increase in real income • Increase in life expectancy • Retiring baby boomers • Faster and cheaper air travel • Easier access and more destinations • Rapid developments in IT

  9. Trends in Asia Pacific Region • Japan’s economy is registering an upward trend of 2.8% • Hongkong, China and Korea are predicted to grow by 5.5% • South East Asian countries are expected to grow from 6-7%, characterized by liberalization on outbound travel and increasing number of travel agencies • In China alone, there are about 111 M internet users now

  10. IMPACT OF TOURISM Benefit to the State Property Tax, Imports Duty, Sales Tax, Income Tax, Hotel Tax, Transport Tax, Entertainment Tax Image Building Educational Significance Study tours, university programmes, exchange programmes, seminars and conferences Cultural Significance Economic Growth and Employment Generation

  11. PLUS AND MINUS OF TOURISM Plus Side Jobs for local host population Re-distribution of wealth with the rich spending money in remote rural areas Overpopulation Minus Side Land use (farm lands converted to tourism estates) Social issues like child-sex tourism, pedophilia, prostitution Environmental issue – Raid on ecology, natural resources

  12. Socioeconomic Variables on Tourism Demand Age Income Sex Education Purposes of Travel Business Meetings, Conventions, Congresses Incentive Travel Pleasure/Personal The Elderly, Singles and CouplesHandicapped, Casino

  13. About Central Luzon

  14. Central Luzon • 120o45I to 121o21IE longitude and 14o 23I to 16010IN latitude • 1.8 million hectares • Divided into 7 provinces: Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, Zambales Department of Tourism Region III

  15. rr EAST-WEST Connection NORTH-SOUTH Connection INTRINSIC ADVANTAGES CL’s STRATEGIC LOCATION • Proximity to Metro Manila • Gateway to the rest of North Luzon from Metro Manila • The only region that has access to both the Pacific Ocean in the east and China Sea in the west • A Wellspring of Diversity Department of Tourism Region 3 CLRDP 2004-2010

  16. TRAVEL TIME BY AIR (in hours) 3.00 Brunei Darussalam 3.00 China,Beijing 1.50 China, HongKong Indonesia,Jakarta 3.75 Japan Tokyo 4.00 3.50 Malaysia, KualaLumpur 3.00 Singapore 3.50 South Korea, Seoul TAIWAN,TAIPEI 2.00 3.00 Thailand,Bangkok United States, NewYork 18.0 TRAVEL TIME BY SEA (in days) 4 Brunei Darussalam 4 China,Beijing China, HongKong 3 6 Indonesia,Jakarta 6 Japan,Tokyo 6 Malaysia, KualaLumpur Singapore 4 South Korea,Seoul 5 TAIWAN,TAIPEI 3 Thailand,Bangkok 3 INTRINSIC ADVANTAGES Located at the heart of Asia… Department of Tourism Region III CLRDP 2004-2010

  17. I N V E S T M E N T S Central Luzon Investment Performance 2004 - 2006 (in Billion PhP) 200 150 100 50 0 133.91 B 2004 2005 2006 Source: DTI Region 3 Department of Tourism Region III CL Trade & Industry Performance: 2004-2006

  18. CL Trade & Industry Performance: 2004-2006 I N V E S T M E N T S Central Luzon Investment Performance By Source: 2004 - 2006 (in Billion PhP) Source: DTI Region 3 Department of Tourism Region III

  19. CL Trade & Industry Performance: 2004-2006 I N V E S T M E N T S Central Luzon Investment Performance By Province: 2004 - 2006 (in Billion PhP) Source: DTI Region 3 Department of Tourism Region III

  20. Investments Ranked 2nd (21%) nationwide (in PhP billion) INVESTMENTS BY PROVINCE: 2006 *Includes DTI-initiated activities, LGU Infra, other IEs and other big tickets 216,555 new jobs generated by investments in 2006 Source: DTI, NEDA Region 3 Department of Tourism Region 3

  21. Political Subdivision

  22. Department of Tourism Region III Development Directions

  23. Department of Tourism Region III Development Directions ENHANCED W CORRIDOR Source: NEDA R3

  24. Department of Tourism Region III Enhanced W Growth Corridor 1st Leg/Western Portion – Blue Strip TOURISM CORRIDOR Inner Leg/Central Portion – Orange Strip INDUSTRIAL AREA Eastern Portion – Green Corridor AGRICULTURAL AREA

  25. Department of Tourism Region III The Tourism Industry

  26. Department of Tourism Region III Department of Tourism Vision: - Improve accessibility of travel destinations • Make tourism products better and more affordable • Promote a culture of tourism among local residents - Increase recognition of tourism as an effective and efficient tool towards socio- economic development of the Philippines

  27. Department of Tourism Region III Department of Tourism Mission: - To generate foreign currency and employment - To spread the benefits of tourism to a wider segment of the population with the support, assistance and cooperation of both the private and public sector - To ensure the safe, convenient, enjoyable stay and travel of foreign and local visitors in the Philippines

  28. DOT FUNCTIONS Promotions and Marketing Planning and Investments Industry Training Research and Statistics Standards and Accreditation Administration

  29. TOURISM SITUATIONER After decline in 2000-2003, Philippines gained momentum in 2004 with 2.3M in visitors or 21.9% leap from 1.9M in 2003 In 2005, visitors totalled 2.6M or 14.5% increase from 2004 with dollar receipts at US$2.19B In 2006, we attracted 2.8M tourists or 8.5% higher than the previous year In 2007, visitor arrivals stood at 3.09M with dollar receipts at US$4.885 Top Core Markets in 2007: Koreans, USA and Japan

  30. Projected Actual Visitor Arrivals to the Philippines • Actual Arrivals (in Million) • Year Volume Growth Rate • 1996 2.05 16.4 % • 1997 2.22 8.5 % • 1998 2.15 (3.3)% • 1999 2.17 1.0 % • 2000 1.99 (8.2)% • 2001 1.80 (9.8)% • 2002 1.93 7.6 % • 2003 1.90 (1.3)% • 2.29 23.0% • 2.60 14.5% • 2006 2.84 8.4% • 2007 3.09 Projected Arrivals (in Million) Year Volume Growth Rate 2007 3.20 12% 2008 3.65 14% 2009 4.24 16% 2010 5.00 18%

  31. The 2007 has been a breakthrough for Philippine tourism as healthy growth in visitor arrivals was recorded. Visitor Arrivals to the Philippines, 2000- 2007 (In Millions) Trend Line YoY Growth Rate (%) Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways

  32. Philippine Visitor Receipts • Actual Tourism Receipts • (in US$ Billion) • Year Volume Growth Rate • 1996 2.70 10.1% • 1997 2.83 4.8% • 1998 2.41 (14.8)% • 1999 2.55 5.8% • 2000 2.13 (16.4)% • 2001 1.72 (19.3)% • 2002 1.74 1.0% • 2003 1.52 (12.5)% • 2004 1.99 30.7% • 2.23 12.32% • 3.46 54.96% • 2007 4.88 Projected Actual Projected Tourism Receipts (in US$ Billion) Year Volume Growth Rate 2006 2.72 16.0% 2007 3.12 15.0% 2008 3.56 14.0% 2009 4.06 14.0% 2010 4.59 13.0%

  33. For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach US$4.885 Billion. Visitor Expenditure in the Philippines, 2000- 2007 (In US$ Billion) Trend Line YoY Growth Rate Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways

  34. Visitor Arrivals (2003-07)

  35. Philippine Top 12 Markets, 2006 • Korea is the number 1 tourist market in 2006 with a share of 20 percent and growth rate of 17 percent • China continues to demonstrate robust growth at 24 percent in 2006 after experiencing 171 percent increase in 2005. • Singapore and Malaysia visitors continued to increase with the proliferation of low cost carriers

  36. One of the main achievements of the DOT is the consolidation of global market portfolio to sustain growth in core markets. Top Markets of the Philippines, 2007 YoY Growth Rate (%) Source of Data: Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports.

  37. How Did Our Neighbors Do in 2006/2005?

  38. Impact of Devolution • Licensing, Infrastructure Development, and Domestic Marketing Devolved to LGUs • International Marketing to DOT • Accreditation for DOT (Optional) • Police Powers Devolved to LGUs

  39. Department of Tourism Region III Tourism Planning and Investment

  40. THE SUPER REGIONS The SUPER REGION STRATEGY North Luzon Luzon Urban Beltway Central Philippines Cyber Corridor Mindanao

  41. CREATION OF SUPER REGIONS • Regrouping the smaller regions into bigger planning areas called “super regions” to bolster the natural advantages of five distinct sub-economies regions of the country • Create opportunity across the country • Boost economic and market potentials of these areas • Spur further development of the entire country

  42. THE SUPER REGIONS PLAN The super regions harness the economic strengths of major areas of the country as well as the knowledge and technology sector, with much larger economies of scale more attractive to investors, lenders and aid donors.

  43. The SUPER REGION STRATEGY NORTH AURORA NORTH NUEVA ECIJA NORTH ZAMBALES NORTH TARLAC NORTH LUZON SUPERREGION • Regions 1, 2 and CAR, plus northern part of Aurora, Nueva Ecija, Zambales and Tarlac Agribusiness Quadrangle Source: NEDA 3

  44. LUZON URBAN BELTWAY Source: NEDA 3

  45. METRO LUZON URBAN BELTWAY • Central Luzon, Metro Manila, • Calabarzon, Mindoro and • Marinduque INDUSTRY Subic-Clark-Tarlac NLEX-Northral SLEX-Southrail GLOBAL COMPETITIVENESS Source: NEDA 3

  46. TARLAC-IBA ROAD DIOSDADO MACAPAGAL INTERNATIONAL AIRPORT CAGAYAN VALLEY ROAD WIDENING SUBIC-CLARK-TARLAC TOLLROAD MANILA NORTH TOLLWAY PROJECT NORTH RAIL PROJECT SUBIC BAY PORT PORT OF ORION (DMC CRUISE TERMINAL Priority Strategic Infrastructure Projects in CL DINGALAN INTERNATIONAL PORT ON-GOING DINALUPIHAN-ANGELES ROAD Department of Tourism Region 3 Source: NEDA 3

  47. Source: NEDA Region 3,BCDA

  48. Tarlac Pampanga NORTH LUZON EXPRESSWAY To METRO MANILA Bataan SUBIC-TIPO TOLL ROAD Central Techno Park Objectives • To develop Subic & Clark and enhance growth of Central Luzon by linking: • Subic Bay Freeport and Special Economic Zone (Bataan) • Clark Special Economic Zone (Pampanga) • Central Techno Park (Tarlac) • Infrastructure Backbone of the Subic-Clark Corridor • Generates at least 3,400 employments during the construction Clark Ecozone Subic Freeport

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