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Introduction to Tourism Chapter 2: Demand of tourism Matthias Remus, Tourism Lecturer Definitions of tourism demand Effective or actual demand: actual number of participants in tourism, those who are actually traveling, easily measured, tourism statistics refer to effective demand

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introduction to tourism

Introduction to Tourism

Chapter 2: Demand of tourism

Matthias Remus, Tourism Lecturer

definitions of tourism demand
Definitions of tourism demand
  • Effective or actual demand: actual number of participants in tourism, those who are actually traveling, easily measured, tourism statistics refer to effective demand
  • Suppressed demand: those who do not travel for some reason with two elements distinguished
  • No demand: those who are simply do not to wish to travel or are unable to travel

Matthias Remus, Tourism Lecturer

suppressed demand
Suppressed demand
  • potential demand: those who will travel in the future if their circumstances will change
  • deferred demand: demand postponed because of a problem in the supply environment

Matthias Remus, Tourism Lecturer

step analysis
STEP Analysis
  • S social factors
  • T technological factors
  • E economic factors
  • P political factors

Matthias Remus, Tourism Lecturer

social factors
Social factors
  • levels of population growth, its development and density
  • different travel behavior between population of urban areas and rural areas
  • other social factors include birth rates, population decline and life expectancy

Matthias Remus, Tourism Lecturer

technological factors economic factors
Technological factors + Economic Factors

Technological Factors

  • technology increases the access to tourism by lowering the cost or by making the product more accessible

Economic Factors

  • as more highly developed an economy, the greater the levels of tourist demand

Matthias Remus, Tourism Lecturer

political factors
Political factors
  • degree of government involvement in promoting and providing facilities for tourism depends upon the political complexion of the government
  • other political restrictions: visa and passport controls as well as tax on travel

Matthias Remus, Tourism Lecturer

measuring demand for tourism
Measuring Demand for Tourism

Why governments measure tourism movements?

  • economic benefits especially through incoming tourism
  • effects of tourism activity on a country´s balance of payments

Matthias Remus, Tourism Lecturer

measurement methods
Measurement methods

Household surveys

  • based on knowledge of resident population

En Route surveys

  • surveys of travelers undertaken during their journey

Matthias Remus, Tourism Lecturer

measurement methods10
Measurement methods

Destination surveys

  • used in popular tourism destinations or areas with high tourism activity

Survey of suppliers

  • undertaken in order to gain information on occupancy rates, visitor numbers etc.

Matthias Remus, Tourism Lecturer

introduction to tourism11

Introduction to Tourism

Chapter 3: TourismConsumer Behavior

Matthias Remus, Tourism Lecturer

motivation
Motivation
  • Cultural background
  • Physical motivation
  • Emotional motivation
  • Personal motivation
  • Status
  • Personal development

Matthias Remus, Tourism Lecturer

plogs motivation model 1974
Plogs motivation model (1974)
  • Psychocentic type: self-centered, tend to be conservative in travel patterns, prefer safe destination, taking many return trips (marketing term: ”repeaters”), desire comfort and well developed destination

Tendency: lower income

Matthias Remus, Tourism Lecturer

plogs motivation model 197414
Plogs motivation model (1974)
  • Allocentric type: are adventurous, motivated to travel and discover new destinations, rarely return to the same place twice (marketing term: “wanderers”), prefer unspoilt and undiscovered destination

Tendency: upper income

  • Midcentric type: majority of population

Matthias Remus, Tourism Lecturer