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Johnsen’s Pro Launch Materials

Johnsen’s Pro Launch Materials. 2014 DIFM Marketing Tools Contents. Pg. 3-9: All 7 Pro Products with Pictures Pg. 10-11: Equipment Discount Program Pg. 12: Satisfaction Guarantee Pg. 13 -14 : Consumer and Customer Communications Pg. 15: Sample Order Instructions

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Johnsen’s Pro Launch Materials

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  1. Johnsen’s Pro Launch Materials

  2. 2014 DIFM Marketing Tools Contents • Pg. 3-9: All 7 Pro Products with Pictures • Pg. 10-11: Equipment Discount Program • Pg. 12: Satisfaction Guarantee • Pg. 13 -14 : Consumer and Customer Communications • Pg. 15: Sample Order Instructions • Pg. 16-18 : National Distributor Pricing

  3. Distinctive from DIY family to eliminate cross channel conflict But aligned to strategy of upward positioning and Hispanic inclusion Professional strength; Boxed not sold at retail Focused on tight family and 5 critical systems aimed at top consumer problems: Most costly repairs or can save you gas: Engine Flush – 1 step 12 oz. and 2 Step Gallon Fuel System – 1 step Turbo 108 Mega Mileage or Turbo Enhancer, 2 and 3 Step Radiator Flush Transmission Flush Power Steering Flush and Universal Power Steering Fluid Not just products – promotion and education to build your growing business! 2014 Innovations: Johnsen’s Pro Available Now!

  4. 1 & 2 STEP Engine Flushes #3110 -12 Fl. Oz. 1 STEP Engine Flush #3210 -1 Gallon 2 STEP Engine Flush

  5. 3 STEP Fuel System Cleaner Kit #3320 -Fuel System Cleaner • 12 Fl. Oz. Fuel System Cleaner • 12 Fl. Oz. Intake Valve Deposit Cleaner • 4.5 oz Throttle Body and Air Intake Cleaner

  6. 2 STEP Fuel System Cleaner Kit #3220 -Fuel System Cleaner • 12 Fl. Oz. Fuel System Cleaner • 12 Fl. Oz. Intake Valve Deposit Cleaner

  7. 2 STEP Transmission Service Kit #3240 -Transmission Service Kit • 12 Fl. Oz. Transmission Cleaner • 12 Fl. Oz. Transmission Conditioner

  8. 2 STEP Radiator Service Kit #3250- Radiator Service Kit • 12 Fl. Oz. Radiator Flush • 12 Fl. Oz. Radiator Treatment

  9. 2 STEP Power Steering Service Kit #3230 -Power Steering Service Kit • 64 Fl. Oz. Power Steering Flush • 64 Fl. Oz. Universal PSF

  10. TCC Satisfaction Guarantee • We guarantee the satisfaction of all Johnsen’s Professional products when they are used as directed. • Direct Customer: If your consumer is not satisfied, mail us your invoice noting your purchase price for that kit/product and we will refund that amount • Distributor: If your customer is not satisfied, credit them for that kit/product, mail us your invoice noting their purchase price for that kit/product and we will refund that amount • Note: the manufacturer’s liability is limited to the product purchase price only

  11. DIFM Sell Sheet FRONT BACK Contact Serena via email to order. They are not inventoried, so please do not order from Clark.

  12. 50 year old Consumer Brand/Products Which Work = Consumer Credibility 1, 2, 3 - Step Processes = Right Application To Fit Consumer Need Few Harmful Solvents = Low Risk to vehicles Environmentally Tuned = Easy Disposal lubricants, paperboard and plastic Good Value = More Margin Broad Portfolio = 1 order, 1 invoice Equipment Partnership = Low Cost Of Goods Plus Discounted Equipment 2% Marketing Co-Op = Build Business Free POP = Consumer/Greeter education Free Consumer Promos = Awareness, Trial, Repeat, Retention Johnsen’s Pro Builds Your Business!

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