CNN.com/international re-launch - PowerPoint PPT Presentation

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  1. CNN.com/international re-launch 1st July 2007

  2. 1995 • Since 1995, CNN.com has provided news to the world • From July 1st, the enhanced CNN.com/international • will improve the way users interact with news • leverage CNN’s existing expertise • incorporate latest web trends and developments

  3. CNN.com/international homepage New features include: • Switch to horizontal navigation • Embedded video for appropriate news • Regionally synchronized CNN Int’l TV schedule • Localised weather and news • Permanent, stronger presence of blogs, podcasts, and I-Report links

  4. Integrated story-telling • Re-launched site, redefines how a news story is told. • Leads with the strongest storytelling element • Article • Video • Photos • Offers easy tab-based navigation between elements

  5. CNN Video • FREE On demand CNN Video • Free Live video with CNN Live • Larger play – in – page video replaces traditional pop-up player • Allows easy navigation by Category, Most Popular, Top Stories or by following our editorial picks. • Offers customisation with a My Playlist ‘self choice’ section

  6. Hot topics page • Focuses on leading topics in the news • Living and breathing content as story develops • Encourages active navigation and interaction with the story • Simple and instant access to historical stories • Covers specific news, events and people • Incorporates CNN news archive to build a broad and detailed picture

  7. Section headings: World News

  8. World Business

  9. World Sport

  10. Tech

  11. Weather