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Marketing Concept & Mix. Introduction to Business & Marketing. Review. Marketing Functions: Pricing Selling Distributing Promoting Marketing information management Product/service management Target Market. Marketing Concept.

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marketing concept mix

Marketing Concept & Mix

Introduction to Business & Marketing

review
Review
  • Marketing Functions:
    • Pricing
    • Selling
    • Distributing
    • Promoting
    • Marketing information management
    • Product/service management
  • Target Market
marketing concept
Marketing Concept
  • The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”
marketing mix
Marketing Mix
  • The marketing mix: “The 4 P’s”
    • Product
    • Place
    • Price
    • Promotion
product
Product
  • Product: “what to make, how to package it, what brand name to use, and what image to project”
  • EXAMPLE: Pink Gildan t-shirt, Made in China, tie-dye swirl print
  • Student writes 2 more examples in notes
place
Place
  • Place: “how/where a product will be distributed”
  • EXAMPLE: Florida Oranges arrive via delivery truck and are displayed at Harris Teeter for sale.
  • Student writes 2 more examples in notes
price
Price
  • Price: “reflects what customers are willing & able to pay”
  • EXAMPLE: UnderArmor hoods are $50 – customers are willing to pay more for this high quality product
  • Student writes 2 more examples in notes
promotion
Promotion
  • Promotion: “deals with how potential customers will be told about the new product”
  • EXAMPLE: Keebler cookies are on sale with coupon “buy TWO packages & save $1.00”
  • Student writes 2 more examples in notes
marketing mix project
Marketing Mix Project
  • Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:
    • i.e. car, flower, clover, sun, bug, ipod
    • these will be completed & presented next class
marketing mix project1
Marketing Mix Project
  • Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:
      • i.e. car, flower, clover, sun, bug, ipod
    • Will complete & present next class
    • HAVE FUN & BE CREATIVE!