E-Marketing Campaign Get new customers through the Internet By: Eng. Ahmed Sabry CEO, IT Vision firstname.lastname@example.org Mobile: +2-010-6306262
E-Business Concept • Investment & ROI • - Assign budget 2. Research Analysis- Understand current scenario- Understand customers needs- understand competitor behavior- understand business goals/objectives 5. Traffic Analysis- Analysis Web Site Traffic - Implement required changes • 3. Web Site Building- Interface design • Content editing • online Publishing • Testing 4. E-Marketing Campaign- Study best campaign - Implement campaign in accordance with timelines and budget
E-Marketing Campaign Banner Ads Search Engines newsletters Bulk E-mail Internet Links exchange Mailing lists Off line Ads Web rings
How are people finding websites? Search Engines 81 % Links exchange 59 % Someone told me (WOM) 57 % Magazine 52 % TV 48 % Guessed the address 42 % Bulk e-mail 39 % National newspaper 37 % Banner Ads 21 % Radio 19 % From a local newspaper 17 % Billboard /poster 12 % Direct mail 10 % [Source Forrester research]
Facts & Numbers 20% of humans on earth are using internet now
How can we reach the largest Audience (hits, traffic) There is no magic It is science & art called Web Site Promotion
Do not get in rush (Your mistakes may be forever) • Learn about the web • Learn about the search engines • Learn about your competitors go out and
Prepare your site first • Design your site to make high hits • Build your site to be informative • Build your reputation on quality • People dislike (under construction) …Sometimes they never come back.
Web Site promotion Banner Ads Search Engines newsletters Bulk E-mail Internet Links exchange Mailing lists Off line Ads Web rings
Submitting to Search Engines Banner Ads Search Engines newsletters Bulk E-mail Internet Links exchange Mailing lists Off line Ads Web rings
The Search Engine Challenge Getting on the top pages of the main engines and staying there is no easy task (but it’s worth the trouble).
Facts & Numbers • 90% of all web users depend on search engines to find products and information • The Top search engines account 85-95% of all searches on the web • 47% of searchers NEVER look at pages ranked below #30 (first 100 search result) • Yahoo gets over 1.000.000 Site submitting every week ---> they accept ONLY 10,000 Sites
What if you are not listed on the big eight or not in the top of their search result ?
Learn how they work and how they rank web sites Search engines secrets
How To Get Your Site There STEP 1 – Optimise Site <heading tags>+ <title tags>+ <alt tags>+ <keyword relevancy>+ <keywords in content>+ <inbound lines>+ <meta tags> Repeat the Process STEP 2 – Submit site to search engines STEP 4 – Ranking Yahoo/Google etc.1.www.companyA.com2.www.companyB.com3.www.companyC.com4.www.companyD.com5.www.companyE.com URL Submissionwww.yourcompany.com Home About Services STEP 3 – Search engine spiders “crawl” through the pages in the site. An algorithm is applied and the site is indexed
The major search elements • Title • Meta data (Description & Words) • Pages content • Images text Alt= tags
KEYWORDS HERE, KEYWORDS THERE, KEYWORDS EVERY WHERE ON YOUR SITE. The Golden Rule
Banner Ads Banner Ads Search Engines newsletters Bulk E-mail Internet Links exchange Mailing lists Off line Ads Web rings
Banner Advertising Your on-line Salesperson
What is Banner A rectangle (468 pixels wide by 60 pixels high) usually appear at the top of web pages
Every One is trying to get their site listed at the top of the search result page, Unfortunately, this is not always possible They can BUY there place by BANNER ADS
Banner ads Advantages • Banner is your on-line logo • Banner is your company gateway • Users are one click away from your company • Banner is very lovely for Audience
Banner Ads prices Three existing pricing models: • Flat Free • CPM (cost per thousand impression or hits) $10 to $90 • Charge per click through ------> $0.5 to $1.0
Banner Success Click through ratio: Means the ratio of how many times your banner is displayed to how many times it’s clicked Average click through rates are 2 to 2.5%
Banner Ads for FREE Banner Exchange
Bulk E-mail Banner Ads Search Engines newsletters Bulk E-mail Internet Links exchange Mailing lists Off line Ads Web rings
Bulk E-mail You can directly advertise million people by just ONE click
Bulk E-mail efficiency 85% of online users have e-mail 59%Percent of e-mail users use e-mail daily 72% check e-mail first when they sit down in front of the computer
e e If you send 25,000 mailings: Your direct mail costs would be$23,000 Your e-mail costs would be$7,500 Which would you rather pay? Cost of Bulk E-mail Cost Comparisons Creative Imaging Printing e-Messaging Mailing Postage $0.22 $0.00 $0.00 $0.00 $0.08 $0.00 $0.22 $0.11 $0.33 $0.00 $0.05 $0.22 TOTAL COST = $0.92 TOTAL COST = $0.30
Response Rates 18 15 12 9 6 3 % Banner Ads e-mail Direct Mail Media
Data Reporting & Analysis e-mail Marketing& Communication The Bulk E-mail Process Planning Analysis Sending
Take Care The climate on the Internet is very ANTISPAM right now
newsletter Ads Banner Ads Search Engines newsletters Bulk E-mail Internet Links exchange Mailing lists Off line Ads Web rings
E-mail boxes What is Newsletter ? News companies deliver news by e-mail and they accept advertising.
newsletter Advertising (Ezines) Those who subscribe to the newsletter have an interest in the topics covered and should also be interested in your product or service
Prices and efficiency • Advertising on Ezines can be done for a very small charge ($30 for 10,000 subscribers) or even for free • Response rates from 10% to 30%
Sending to mailing lists Banner Ads Search Engines newsletters Bulk E-mail Internet Links exchange Mailing lists Off line Ads Web rings
Sending to Mailing list Listserv Machine Your message sent to all subscribers of the list
Mailing list Electronic mailing lists provide forms for Internet users to participate in discussions or receive information on thousands of topics.
Links Exchange Banner Ads Search Engines newsletters Bulk E-mail Internet Links exchange Mailing lists Off line Ads Web rings