Digigyan.in LEARN A - Z OF DIGITAL MARKETING WITH US!
Digital Marketing Certificate Course • Digital marketing is also known as web marketing or internet marketing. It deals with the marketing of products or services using internet. The emerging e-commerce trends as seen in companies as Flipkart, Amazon, and numerous similar companies have grown very fast in recent past years.
opportunity for marketing professionals • This has provided opportunity for marketing professionals, professionals in different areas of services, and business owners to use digital marketing in their areas of business and job functions. This course is aimed at providing the skills in the Digital Marketing area for senior level executives across business functions, marketing executives, professionals like doctors, trainers, consultants, etc.
Course Syllabus • The course outline of the program – Digital Marketing Certificate Course is provided below. Module 1 – Introduction to E-Commerce and Digital MarketingModule 2 – Search Engine Optimization (SEO) Module 3 -Search Engine Marketing (SEM), PPC and Google Adwords Module 4 -Social Media Marketing (SMM) Module 5- Email Marketing: What is Email Marketing Module 6 -Web Analytics and Google Analytics Module 7- Content Marketing and E-Commerce Strategy
OUR COURSES • Our Courses are Comprehensive ,100 percent Industry-Relevant having Latest Curriculum, based upon current industry requirements as well as Future skill requirements. Our courses are IAMAI certified.
Introduction to E-Commerce and Digital Marketing • Introduction to Electronic Commerce ; Impact of Electronic Commerce; Market forces driving E-Commerce; Understanding Traditional Marketing and Digital Marketing; Digital Marketing Process; Digital Marketing tools and its techniques; Trends in Digital Marketing. Search Engine Optimization (SEO) Learn How Search Engines Work; Functions of a Search Engine; Understanding Google Page Rank; Introduction to Search Engine Optimisation; Design and Architecture of a website; Keyword Research and planning; On page Optimization techniques; Off page Optimization techniques; Useful Tools for SEO; Measuring your SEO strategy.
Search Engine Marketing (SEM), PPC and Google Adwords • Introduction to Inorganic search results and Search Engine Marketing; Introduction to Google Adwords; Adwords Account Management; Navigating the Google Adwords; Keyword Research in Adwords; Creating Ads in Google Adwords; Understanding Match types; Learn different targeting options in Adwords; Creating and Managing your First Ad Campaign; Adwords Reporting and understanding Reports. Social Media Marketing (SMM) Why care about Social Media?; Getting Started with Social Media; Social Media Channels; Understanding Facebook Marketing; Understanding Twitter Marketing; Understanding LinkedIn Marketing; Understanding Youtube Marketing; Reputation management on social media; Measuring your Social Media Strategy through Social Media Analytics.
Web Analytics and Google Analytics • Introduction to Web Analytics; Defining Goals and Conversions; Understanding data; Understanding Segmentation; Introduction to Google Analytics; How does Google Analytics work?; Setting up Google Analytics Account; Goals and Actionable Insights into Google Analytics; Understanding Reports in Google Analytics.
Content Marketing and E-Commerce Strategy • Introduction to Content Marketing; Develop your Content marketing strategy; Platforms for content marketing; Content for Viral marketing; Word of mouth marketing through content marketing; E-Commerce marketing strategy using content marketing; Emerging trends in Digital Marketing: Affiliate marketing, Inbound marketing, Mobile and Apps Marketing.
Why Join DigiGYAN? • HIGH IN-DEMAND COURSES & TRAINING: We provide opportunities for Top-in-Demand Industry careers. • INDUSTRY-RELEVANT: Our Courses are 100 percent Industry-Relevant. We provide Latest Curriculum, based upon current industry requirements as well as Future skill requirements. • CERTIFIED COURSES: Our courses are certified by Internet and Mobile Association of India (IAMAI), the most respected trade body in Internet domain in India. You would get Certificate from IAMAI & DigiGYAN that is industry recognized. And much more..
Digigyan.in www.digigyan.in LEARN A - Z OF DIGITAL MARKETING WITH US!