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Using SWOT Analysis to determine the true ‘today’ position. Sample SWOT Chart (that you can customize) The objectives of S, W, O and T SWOT analysis suggested key areas Integration is key Getting to ‘one version of the truth’ Obtaining the definitive ‘Where We Are Today’ Further Reading .

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using swot analysis to determine the true today position
Using SWOT Analysisto determine the true‘today’ position
  • Sample SWOT Chart (that you can customize)
  • The objectives of S, W, O and T
  • SWOT analysis suggested key areas
  • Integration is key
  • Getting to ‘one version of the truth’
  • Obtaining the definitive ‘Where We Are Today’
  • Further Reading

© 2006.www.IT ServiceBlog.com : All Rights reserved.

© 2006.www.IT ServiceBlog.com : All Rights reserved.

slide2

Subject under Analysis:-

weaknesses

Disadvantages of proposition?

Gaps in capabilities?

Lack of competitive strength?

Reputation, presence and reach?

Financials?

Own known vulnerabilities?

Timescales, deadlines and pressures?

Cashflow, start-up cash-drain?

Continuity, supply chain robustness?

Effects on core activities, distraction?

Reliability of data, plan predictability?

Morale, commitment, leadership?

Accreditations, etc?

Processes and systems, etc?

Management cover, succession?

strengths

Advantages?

Capabilities?

Competitive advantages?

USP's (unique selling points)?

Resources, Assets, People?

Experience, knowledge, data?

Financial reserves, likely returns?

Marketing - reach, distribution, awareness?

Innovative aspects?

Location and geographical?

Price, value, quality?

Accreditations, qualifications, certifications?

Processes, systems, IT, communications?

Cultural, attitudinal, behavioural?

Management cover, succession?

© 2006.www.IT ServiceBlog.com : All Rights reserved.

Sample SWOT Chart – for you to customize

threats

Political effects?

Legislative effects?

Environmental effects?

IT and Service developments?

Competitor intentions - various?

Market demand?

New technologies, services, ideas?

Vital contracts and partners?

Sustaining internal capabilities?

Obstacles faced?

Insurmountable weaknesses?

Loss of key staff?

Sustainable financial backing?

Economy - home, abroad?

Seasonality, weather effects?

opportunities

Market developments?

Competitors' vulnerabilities?

Industry or lifestyle trends?

Technology development and innovation?

Global influences?

New markets, vertical, horizontal?

Niche target markets?

Geographical, export, import?

New USP's?

Tactics - surprise, major contracts, etc?

Business and product development?

Information and research?

Partnerships, agencies, distribution?

Volumes, production, economies?

Seasonal, weather, fashion influences?

slide3

Remedy, Eliminate

or Exit

Maintain, Build,

Leverage & Share

Prioritise and

Optimize

Counter, Evasive Moves

or Controlled ‘Detonation’

Subject under Analysis:-

weaknesses

Disadvantages of proposition?

Gaps in capabilities?

Lack of competitive strength?

Reputation, presence and reach?

Financials?

Own known vulnerabilities?

Timescales, deadlines and pressures?

Cashflow, start-up cash-drain?

Continuity, supply chain robustness?

Effects on core activities, distraction?

Reliability of data, plan predictability?

Morale, commitment, leadership?

Accreditations, etc?

Processes and systems, etc?

Management cover, succession?

strengths

Advantages?

Capabilities?

Competitive advantages?

USP's (unique selling points)?

Resources, Assets, People?

Experience, knowledge, data?

Financial reserves, likely returns?

Marketing - reach, distribution, awareness?

Innovative aspects?

Location and geographical?

Price, value, quality?

Accreditations, qualifications, certifications?

Processes, systems, IT, communications?

Cultural, attitudinal, behavioural?

Management cover, succession?

The objectives of S, W, O and T.

What you need to determine after your list is built

Baselined

Current

State

© 2006.www.IT ServiceBlog.com : All Rights reserved.

threats

Political effects?

Legislative effects?

Environmental effects?

IT and Service developments?

Competitor intentions - various?

Market demand?

New technologies, services, ideas?

Vital contracts and partners?

Sustaining internal capabilities?

Obstacles faced?

Insurmountable weaknesses?

Loss of key staff?

Sustainable financial backing?

Economy - home, abroad?

Seasonality, weather effects?

opportunities

Market developments?

Competitors' vulnerabilities?

Industry or lifestyle trends?

Technology development and innovation?

Global influences?

New markets, vertical, horizontal?

Niche target markets?

Geographical, export, import?

New USP's?

Tactics - surprise, major contracts, etc?

Business and product development?

Information and research?

Partnerships, agencies, distribution?

Volumes, production, economies?

Seasonal, weather, fashion influences?

slide4

SWOT Analysis Suggested Key Areas

Finance

  • Conduct a separate SWOT,
  • by functional area
  • Involvement is key
  • People need to feel like they
  • are creating their own futures
  • even if the forward agenda
  • is advanced

Customer

Management

Service / Product Quality

Technology and Tools

Policy / Process / Procedures

Make

it all

people

centric!

People

Strengths

Weaknesses

P

Suggested Key

Areas

Opportunities

Threats

© 2006.www.IT ServiceBlog.com : All Rights reserved.

slide5

SWOT Analysis – Integration is key

Finance

Customer

Management

Service / Product Quality

Technology and Tools

Policy / Process / Procedures

Strengths

Strengths

Strengths

Strengths

Strengths

Strengths

Weaknesses

Weaknesses

Weaknesses

Weaknesses

Weaknesses

Weaknesses

People

Strengths

Weaknesses

Opportunities

Opportunities

Opportunities

Opportunities

Opportunities

Opportunities

Threats

Threats

Threats

Threats

Threats

Threats

Opportunities

Threats

SWOTs need Integrating

P

© 2006.www.IT ServiceBlog.com : All Rights reserved.

slide6

Effort is required to create ‘one version of the truth’

Integrated Current Position

Strengths

Strengths

Strengths

Strengths

Strengths

Strengths

Strengths

Weaknesses

Weaknesses

Weaknesses

Weaknesses

Weaknesses

Weaknesses

Weaknesses

Opportunities

Opportunities

Opportunities

Opportunities

Opportunities

Opportunities

Opportunities

Threats

Threats

Threats

Threats

Threats

Threats

Threats

Integrated SWOT

(One version of the truth)

Multiple SWOT’s

(across all areas)

Filter

Integration

Effort

P

  • Remove low priority items – deal with them now
  • Prioritise items
  • Carry forward key / critical / important items
  • Apply common-sense ‘filter’
  • Ensure the integrated position is people centric
  • It’s the people that make service happen!

© 2006.www.IT ServiceBlog.com : All Rights reserved.

slide7

This is ‘Where we are today’

Integrated Current Position

Strengths

Weaknesses

Opportunities

Threats

P

  • Complete View
  • Prioritised, but People centric
  • One version of the truth
  • Baseline across all areas
  • Common reference point to improve from
  • Protect this view. It’s your starting point.

© 2006.www.IT ServiceBlog.com : All Rights reserved.

further reading
Further Reading…

The fundamentals of executing a SWOT, BusinessBalls.com:-

  • http://www.businessballs.com/swotanalysisfreetemplate.htmRegain Your Focus with SWOT Analysis, Carnegie Mellon:-
  • http://www2.cio.com/higher/report3307.htmlManaging ITIL Change (Example SWOT included):-
  • http://www.retailsystems.com/communitycenters/rhdcc/managingitilchange.pdfTop 10 Search results for “SWOT + ITIL” at IT Service Today.com:-
  • http://www.itservicetoday.com/search/cgi-bin/it/articles_search.cgi?search=SWOT+%2B+itil

© 2006.www.IT ServiceBlog.com : All Rights reserved.