SWOT Analysis. What is a SWOT. A strategic planning method used to evaluate a project or business venture. YOU must first start by defining a desired end or objective. . SWOT. S trengths: attributes of the person or company that are helpful to achieving the objective(s).
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YOU must first start by defining
a desired end or objective.
If the objective attainable after doing the SWOT.
If it is NOT
A different objective must be selected and the process repeated.