Introduction to SWOT Analysis. Presentation by Prof. M Ajoy Kumar & Mr. Manu T U. What is SWOT?. It is a planning tool used to identify S trengths, W eaknesses, O pportunities and T hreats involved in a business. It is used as part of Strategic Planning Process. Strategic Planning.
Prof. M Ajoy Kumar &
Mr. Manu T U
Strategic Planning helps an organisation to answer some basic and critical questions like:
The actions of an organisation /institution are influenced simultaneously by two factors:
Analysis of Internal Environment leads to identification of:
a) Strengths: Positive aspects which are within the control of the institution.
b) Weaknesses: Constraining factors that hinder the institution’s ability to achieve its desired goals.
Analysis of External Environment leads to identification of:
a) Opportunities: Attractive factors that help an institution to develop & improve
b) Threats: Factors beyond the control of an institution that potentially damage the present existence and future development
SWOT provides clarity on where we stand & in which direction we should move
SWOT leads to development of short-term & long-term objectives.