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Introduction to SWOT Analysis. Presentation by Prof. M Ajoy Kumar & Mr. Manu T U. What is SWOT?. It is a planning tool used to identify S trengths, W eaknesses, O pportunities and T hreats involved in a business. It is used as part of Strategic Planning Process. Strategic Planning.

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introduction to swot analysis

Introduction to SWOT Analysis

Presentation by

Prof. M Ajoy Kumar &

Mr. Manu T U

what is swot
What is SWOT?
  • It is a planning tool used to identify Strengths, Weaknesses, Opportunities and Threats involved in a business. It is used as part of Strategic Planning Process
strategic planning
Strategic Planning

Strategic Planning helps an organisation to answer some basic and critical questions like:

  • Where we stand?
  • What is our goal?
  • How to reach the desired goal?
  • How to evaluate performance?
the environment
The Environment

The actions of an organisation /institution are influenced simultaneously by two factors:

  • Internal Environment: People, systems, infrastructure, capabilities, culture etc.
  • External Environment: Political, legal, social, economical, technological etc.
internal environment
Internal Environment

Analysis of Internal Environment leads to identification of:

a) Strengths: Positive aspects which are within the control of the institution.

b) Weaknesses: Constraining factors that hinder the institution’s ability to achieve its desired goals.

strengths weaknesses
Strengths & Weaknesses

Contributing Factors:

  • People (Teachers/Staff/Students)
  • Programmes (UG/PG/Doctoral)
  • Properties (Assets/Infrastructure/Lab)
  • Processes (Teaching/Research)
  • Highly competent faculty with Ph.D.
  • Modern laboratories & equipments
  • Unique programmes offered
  • Value adding additional programmes
  • Reputation & brand image
  • Examination & Evaluation Process
  • Research projects/Consultancy
  • Industry interactions
  • Lack of competent/qualified staff
  • Inadequate facilities/labs
  • Outdated syllabus/courses
  • Lack of industry orientation
  • Weak employability of students
  • Lack of research activities
  • Internal Funding difficulties for projects
external environment
External Environment

Analysis of External Environment leads to identification of:

a) Opportunities: Attractive factors that help an institution to develop & improve

b) Threats: Factors beyond the control of an institution that potentially damage the present existence and future development

opportunities threats
Opportunities & Threats

Contributing Factors:

  • Technological
  • Economic
  • Legal/Regulatory
  • Social
  • Demographic
  • Political
  • Growing demand for various courses
  • Growing demand for Technically qualified people
  • New Technology Developments
  • Research opportunities in specialised and niche areas
  • Collaborations with industry
  • Collaborations with institutes of higher learning (national & international)
  • Competition from new entrants at local, national & international level
  • Decreasing scope for some programmes
  • Change in Technology
  • Declining availability of qualified faculty
  • Decline in the overall quality of student intake
  • Tight regulatory measures
why swot
  • Strengths – How to leverage?
  • Weaknesses – How to overcome?
  • Opportunities – How to exploit?
  • Threats – How to defend?

SWOT provides clarity on where we stand & in which direction we should move

SWOT leads to development of short-term & long-term objectives.

in the absence
In the Absence
  • Hidden strengths not utilised
  • Weaknesses not identified & taken care
  • Opportunities missed
  • Unprepared to face threats
while doing swot
While doing SWOT
  • Strengths – Modest & Clearly identifiable
  • Weaknesses – Exhaustive
  • Opportunities – Realistic & Identifiable
  • Threats – Clearly identifiable
  • Enhancing quality of PG Programmes
  • Starting new PG Programmes
  • Strengthening Doctoral Programme
  • Strengthening R & D activities
  • Enhancing consultancy projects
  • Industry Institute Interactions
  • Collaboration with other institutes of higher learning (national & foreign)
  • Centre of Excellence in a chosen area
after swot
After SWOT
  • Link strengths to action plan to create sustainable competitive advantage
  • Propose specific action plan to overcome weaknesses
  • Develop action plan to take advantage of opportunities
  • Develop action plan to defend the threats
how to proceed
How to proceed?
  • Select a coordinator
  • Create a SWOT Team
  • Brainstorm (all stakeholders)
  • Record all suggestions
  • Consolidate ideas
  • Clarify ideas & prioritise
  • Summarise into a SWOT Document
  • Questionnaire circulated
practical aspects
Practical Aspects
  • Confusing factors
  • Overlapping areas
  • Identity Crisis
  • Central Vs. Departmental Aspects