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SWOT ANALYSIS. PRESENTER K.T.RENGAMANI PROFESSOR VITBS. SWOT IS ACRONYM FOR. STRENGTHS WEAKNESSES OPPORTUNITIES THREATS IT IS A POWERFUL TOOL TO PLAN A STRATEGIC PROCESS CONSISTING OF INTERNAL FACTORS AND EXTERNAL FORCES. STRENGTHS.

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Presentation Transcript
swot analysis

SWOT ANALYSIS

PRESENTER

K.T.RENGAMANI

PROFESSOR

VITBS

swot is acronym for
SWOT IS ACRONYM FOR
  • STRENGTHS
  • WEAKNESSES
  • OPPORTUNITIES
  • THREATS
  • IT IS A POWERFUL TOOL TO PLAN A STRATEGIC PROCESS CONSISTING OF INTERNAL FACTORS AND EXTERNAL FORCES.
strengths
STRENGTHS
  • INTERNAL POSITIVE FACTORS THAT ARE UNDER CONTROL AND UPON WHICH YOU MAY CAPITALIZE IN PLANNING.
strengths contd
STRENGTHS CONTD..
  • WHAT DO YOU DO WELL?
  • WHAT UNIQUE RESOURCES YOU CAN DRAW UPON?
  • WHAT DO OTHERS SEE AS YOUR STRENGTHS?
  • WHAT ADVANTAGES DOES YOUR COMPANY HAVE?
  • WHAT YOU DO BETTER THAN ANY ONE ELSE?
strengths contd5
STRENGTHS CONTD..
  • WHAT ADVANTAGE DO YOU HAVE THAT OTHERS DON’T HAVE, LIKE MY SPECIAL SKILLS, SPECIAL CONNECTIONS, EDUCATION ETC?
  • PATENTS
  • STRONG BRAND NAMES
  • GOOD REPUTATION AMONG CUSTOMERS
  • COST ADVANTAGE
  • BETTER TECHNOLOGY
weaknesses
WEAKNESSES
  • INTERNAL NEGATIVE ASPECTS THAT ARE UNDER YOUR CONTROL AND THAT YOU MAY PLAN TO IMPROVE.
  • WHAT ITEMS / AREAS YOU HAVE TO IMPROVE?
  • WHERE DO YOU HAVE FEWER / POORER RESOURCES THAN OTHERS?
weaknesses contd
WEAKNESSES CONTD..
  • WHAT ARE THE POINTS OTHERS ARE LIKELY TO SEE AS YOUR WEAKNESSES?
  • WHAT ARE THE POINTS YOU SHOULD AVOID?
  • LACK OF PATENT PROTECTION.
  • WEAK BRAND NAME.
  • POOR REPUTATION AMONG CUSTOMERS.
  • HIGH COST STRUCTURE.
opportunities
OPPORTUNITIES
  • POSITIVE EXTERNAL CONDITIONS THAT YOU DO NOT CONTROL BUT OF WHICH YOU CAN PLAN TO TAKE ADVANTAGE.
  • AN UNFULFILLED CUSTOMER NEED.
  • ARRIVAL OF NEW TECHNOLOGY.
  • LOOSENING OF REGULATIONS.
  • REMOVAL OF TRADE BARRIERS.
opportunities contd
OPPORTUNITIES CONTD..
  • WHAT ARE THE GOOD OPPORTUNITIES OPEN TO YOU?
  • WHAT ARE THE TRENDS YOU COULD TAKE ADVANTAGE?
  • HOW CAN YOU TURN STRENGTHS IN TO OPPORTUNITIES?
  • CHANGES IN POPULATION PROFILE.
  • LIFE STYLE CHANGES.
  • LOCAL EVENTS.
threats
THREATS
  • NEGATIVE EXTERNAL CONDITIONS THAT YOU DO NOT CONTROL BUT THE EFFECT OF WHICH YOU MAY BE ABLE TO LESSEN.
  • WHAT OBSTACLES DO YOU FACE?
  • IF CHANGING TECHNOLOGY AFFECTING YOUR POSITION.
  • WHAT TRENDS COULD HARM YOU?
threats contd
THREATS CONTD..
  • WHAT IS YOUR COMPETITOR DOING?
  • WHAT ARE THE THREATS COMING OUT OF YOUR WEAKNESS?
  • DO YOU HAVE CASH FLOW OR BAD DEBTS PROBLEM?
  • SHIFT IN THE CONSUMER TASTE AWAY FROM THE FIRM’S PRODUCT.
  • NEW REGULATIONS.
swot matrix contd
SWOT MATRIX CONTD..
  • S-O STRATEGIES PURSUE OPPORTUNITIES THAT ARE A GOOD FIT TO THE COMPANY’S STRENGTHS.
  • W-O STRATEGIES OVERCOME WEAKNESSES TO PURSUE OPPORTUNITIES.
swot matrix contd14
SWOT MATRIX CONTD..
  • S-T STRATEGIES IDENTIFY WAYS TO USE ITS STRENGTHS TO REDUCE THE VULNERABILITY TO EXTERNAL THREATS.
  • W-T STRATEGIES ESTABLISH A DEFENSIVE PLAN TO PREVENT THE WEAKNESSES SUSCEPTIBLE TO EXTERNAL THREATS.
swot matrix contd15
SWOT MATRIX CONTD..
  • STRENGTHS
    • MAINTAIN, BUILD AND LEVERAGE.
  • OPPORTUNITIES
    • PRIORITISE AND OPTIMIZE.
  • WEAKNESSES
    • REMEDY OR EXIT.
  • THREATS
    • COUNTER.
micheal porter s 5 forces model

ENTRY BARRIER

BARGAINING POWER OF SUPPLIERS

INDUSTRY COMPETITORS RIVALRY AMONG EXISTING FIRMS

BARGAINING POWER OF BUYERS

THREAT FROM SUBSTITUTES

MICHEAL PORTER’S 5 FORCES MODEL
thank you

THANK YOU

PRESENTED BY

K.T.RENGAMANI

PROFESSOR

VITBS