SWOT Analysis. Nigel Trodd Coventry University. What is SWOT analysis?. Developed as a tool for marketing in which internal and external environment are scanned as an important part of the strategic planning process. Internal factors can be classified as strengths ( S ) or weaknesses ( W ).
Analysing the external environment may reveal certain new opportunities and emerging applications.
What are the interesting trends you are aware of? Useful opportunities can come from such things as:
Some examples of such threats include:
Changes in the external environmental may also present threats.
A word of caution, SWOT analysis can be very subjective. Do not rely on it too much. Two people or two applications rarely come-up with the same final version of SWOT.
Earth observation by remote sensing
… one technique of many
So use SWOT to…
better understand how remote sensing benefits EO applications
We can apply SWOT analysis, to