SWOT Analysis. InVEST Toolbox Beta Version 1.005 Ecosystem Service Modeling Team College of Natural Resources North Carolina State University Fall 2010. WHAT IS A SWOT ANALYSIS?. S: Strengths W: Weaknesses O: Opportunities T: Threats. STRENGTHS. Models s implicity vs. complexity
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SWOT Analysis InVEST Toolbox Beta Version 1.005 Ecosystem Service Modeling Team College of Natural Resources North Carolina State University Fall 2010
WHAT IS A SWOT ANALYSIS? • S: Strengths • W: Weaknesses • O: Opportunities • T: Threats
STRENGTHS • Models • simplicity vs. complexity • scale of study area • flexibility • Applicable to Other GIS Data Sets • North Carolina biodiversity datasets • human health datasets • Outputs are Based in Production Functions • define how an ecosystem’s structure and function affect the flows and values of ecosystem services • Multiple Valuation Methods • hedonic property valuation • contingent valuation • change in productivity
WEAKNESSES • Complexity • dbf vs. excel • data requirements • few point-and-click options • Limited to ArcGIS Users • Ambiguity of Instruction
THREATS • Value of Ecosystem Services in Competitive Markets • Theoretical Perspective Conflicts • engineer vs. conserve • economy vs. ecology • Ease of Data Acquisition • Ecosystem Service Jargon • “SEXY” topics
OPPORTUNITIES • Markets are Poised for Growth • Environmental Issues are in the Spotlight • Special Interest Groups are Looking for New Tools • Interdisciplinary Fields are Growing