niche marketing of exclusive unique tourism products n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
“Niche Marketing Of Exclusive, Unique, Tourism Products” PowerPoint Presentation
Download Presentation
“Niche Marketing Of Exclusive, Unique, Tourism Products”

Loading in 2 Seconds...

play fullscreen
1 / 24

“Niche Marketing Of Exclusive, Unique, Tourism Products” - PowerPoint PPT Presentation


  • 110 Views
  • Uploaded on

“Niche Marketing Of Exclusive, Unique, Tourism Products”. Hiran Cooray Deputy Chairman, Jetwing Hotels. An Introduction To Tourism. What was tourism like between the 1960’s to the 1980’s?. Reasons for the lack of progress thereafter?. The prevailing war The down turn in the economy

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '“Niche Marketing Of Exclusive, Unique, Tourism Products”' - destiny-wilcox


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
niche marketing of exclusive unique tourism products

“Niche Marketing Of Exclusive, Unique, Tourism Products”

HiranCooray

Deputy Chairman, Jetwing Hotels

an introduction to tourism
An Introduction To Tourism
  • What was tourism like between the 1960’s to the 1980’s?
reasons for the lack of progress thereafter
Reasons for the lack of progress thereafter?
  • The prevailing war
  • The down turn in the economy
  • The policy makers
the bawa influence
The ‘Bawa’ Influence
  • Kandalama
  • The Blue Water
the bawa influence1
The ‘Bawa’ Influence
  • Royal Oceanic Hotel
  • Triton
jetwing evolves in the 1970 s
Jetwing Evolves In The 1970’s
  • From a Contractor, Entrepreneur to Hotelier
  • Mass market, budget hotels such as Jetwing Blue Oceanic and Jetwing Seashells…
jetwing evolves in the 1990 s
Jetwing Evolves In The 1990’s
  • Exclusive, boutique hotels, such as Jetwing Lighthouse, and Jetwing Beach…
jetwing evolves in the 2000 s
Jetwing Evolves In The 2000’s
  • Lifestyle Hotels such as Jetwing Vil Uyana, Jetwing Warwick Gardens and Jetwing Kurulubedda
the thinking process in the late 90 s
The Thinking Process In The Late 90’s
  • Looking at new markets
    • Eco Tourism
the thinking process in the late 90 s1
The Thinking Process In The Late 90’s
  • Looking at new markets
    • Adventure Tourism
the thinking process in the late 90 s2
The Thinking Process In The Late 90’s
  • Looking at new markets
    • Wellness Tourism
the thinking process in the late 90 s3
The Thinking Process In The Late 90’s
  • Looking at new markets
    • Cultural Tourism
how jetwing adopted to change
How Jetwing Adopted To Change
  • Jetwing launched Jetwing Eco Holidays
how jetwing adopted to change1
How Jetwing Adopted To Change
  • The opening of Sri Lanka’s first purpose built hotel – Jetwing Ayurveda Pavilions
how jetwing adopted to change contd
How Jetwing Adopted To Change Contd.
  • The launch of Jetwing Lighthouse…
how jetwing adopted to change contd3
How Jetwing Adopted To Change Contd.
  • and Jetwing Warwick Gardens
how jetwing adopted to change contd4
How Jetwing Adopted To Change Contd.
  • The introduction of Tea By Jetwing and Wine By Jetwing
other avenues jetwing used
Other Avenues Jetwing Used
  • Service Standards
  • CSR
    • Projects completed : Tuk! Tuk! and the Jetwing Youth Development Project
    • Projects currently being implemented: the Jetwing Eternal Earth Project
  • Training and development of our people
where jetwing is now
Where Jetwing Is Now
  • The launch of Jetwing in Auckland, New Zealand
  • Management of a project in Cochin
  • Breaking ground in Cambodia and Laos