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INTRODUCTION TO E-MARKETING - PowerPoint PPT Presentation


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INTRODUCTION TO E-MARKETING. Topics to be discussed. What is E-Marketing? E-Marketing Methods E-Marketing Strategies Business Models Advantages of E-Marketing Limitations / Disadvantages. What is E-Marketing ?. Internet or Online Marketing Marketing a brand of the internet

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Presentation Transcript
topics to be discussed
Topics to be discussed
  • What is E-Marketing?
  • E-Marketing Methods
  • E-Marketing Strategies
  • Business Models
  • Advantages of E-Marketing
  • Limitations / Disadvantages
what is e marketing
What is E-Marketing?
  • Internet or Online Marketing
  • Marketing a brand of the internet
  • Distributing information
  • Promoting an organization

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e marketing methods
E-Marketing Methods
  • Search engine marketing
  • Display Advertising
  • E-mail marketing
  • Interactive marketing
  • Blog marketing
  • Viral marketing
e marketing methods1
E-Marketing Methods
  • Search engine marketing
e marketing methods2
E-Marketing Methods

2) Display Advertising

3) E-mail marketing (ex. Health related emails)

4) Interactive Advertising 5) Blog Marketing

6) Viral Marketing (ex. Word of mouth)

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e marketing strategies
E-Marketing Strategies
  • Market research
  • E-mail marketing
  • Direct sales

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advantages of e marketing
Advantages of E-Marketing
  • Availability of Information
  • Saves money

(ex. In Ramadan AlRai TV aired a 15 second commercial for three days for 4,500 kid!)

  • Expansion
  • Low Cost
  • Efficiency of Advertising

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limitations disadvantages
Limitations / Disadvantages
  • Technology
  • Low connection speed
  • Complication
  • Intangibility

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