What are the Media? Rob Harper (EMD)
Media Partners • Broad use of communications technology puts media at the scene • Every day brings examples of media helping in a unique way during a response
Media • When we think of “media”, we think of:
Media Goals • Inform the public • Monitor what’s happening around us
What Are the Media? • Identify types of media, their needs, and their audiences • Define terms commonly used by the media • Discuss the role the media plays in emergency management Unit III Objectives
Media Assistance • The media helps to: • Reduce public panic • Prepare the public for action • Alert/warn the public about what may follow • The media are your most direct channel to your mass audience
Media Outlets • Print • Radio • Television • Internet
5 - W’s + 1 H WHO? WHAT? WHEN? HOW? WHY? WHERE?
Working with the Media Each medium has specific expectations: Television - access to the “action visual” Radio - immediate audio or an interview Newspaper reporters - more detail and background information
Contacting Local Media • Visit media managers and reporters • Print • Radio • TV • Other ways to contact local media • News releases, news conferences, briefings, etc...
Facts Journalists Want From You • Cause of disaster • Eyewitnesses/first responders • Extent of community response • Scope of event • Casualties, injuries • Survivors • Property damage • Background
Media Needs on the Scene • Access to scene (reporters and photographers) • Access to persons in charge • “Big picture” • Status reports • Parking for equipment • Telephones, food, lodging, gas
Media’s Role in EM • Work together to develop/promote public information programs • Meet with news media directors to explain your public information plan earthquake safety measures save lives
Media’s Role in EM • Encourage newspapers to run emergency management feature stories • Request local media after an event to continue to broadcast the recovery message
Summary • Role of the media is to disseminate information about public safety • Working with the media involves opening two-way communications • Effective use of the media helps reach your target audience