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What are the Media? Rob Harper (EMD) What words describe the media? Media Partners Broad use of communications technology puts media at the scene Every day brings examples of media helping in a unique way during a response Media When we think of “media”, we think of: Media Goals

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what are the media

What are the Media?

Rob Harper (EMD)

media partners
Media Partners
  • Broad use of communications technology puts media at the scene
  • Every day brings examples of media helping in a unique way during a response
media
Media
  • When we think of “media”, we think of:
media goals
Media Goals
  • Inform the public
  • Monitor what’s happening around us
what are the media6
What Are the Media?
  • Identify types of media, their needs, and their audiences
  • Define terms commonly used by the media
  • Discuss the role the media plays in emergency management

Unit III Objectives

media assistance
Media Assistance
  • The media helps to:
    • Reduce public panic
    • Prepare the public for action
    • Alert/warn the public about what may follow
  • The media are your most direct channel to your mass audience
media outlets
Media Outlets
  • Print
  • Radio
  • Television
  • Internet
5 w s 1 h
5 - W’s + 1 H

WHO? WHAT? WHEN?

HOW?

WHY? WHERE?

working with the media
Working with the Media

Each medium has specific expectations:

Television - access to the “action visual”

Radio - immediate audio or an interview

Newspaper reporters - more detail and background information

contacting local media
Contacting Local Media
  • Visit media managers and reporters
    • Print
    • Radio
    • TV
  • Other ways to contact local media
    • News releases, news conferences, briefings, etc...
facts journalists want from you
Facts Journalists Want From You
  • Cause of disaster
  • Eyewitnesses/first responders
  • Extent of community response
  • Scope of event
  • Casualties, injuries
  • Survivors
  • Property damage
  • Background
media needs on the scene
Media Needs on the Scene
  • Access to scene (reporters and photographers)
  • Access to persons in charge
  • “Big picture”
  • Status reports
  • Parking for equipment
  • Telephones, food, lodging, gas
media s role in em
Media’s Role in EM
  • Work together to develop/promote public information programs
  • Meet with news media directors to explain your public information plan

earthquake

safety measures

save

lives

media s role in em15
Media’s Role in EM
  • Encourage newspapers to run emergency management feature stories
  • Request local media after an event to continue to broadcast the recovery message
summary
Summary
  • Role of the media is to disseminate information about public safety
  • Working with the media involves opening two-way communications
  • Effective use of the media helps reach your target audience