WELCOME

1. WELCOME District JSN Training 2014

2. Tonight’s Agenda Introductions / Welcome Profile of the District Growing Your Pack Planning for a Good JSN Executing a Good JSN Some Materials to Help You Spring 2014 Pack Incentives Q&A

3. Profile of the District Represent the county of . . . And the cities and towns of . . . We have . . . Cub Scouts and . . . Cub Packs Very active District Sell about . . . in popcorn yearly One of top collectors of “Scouting for Food” Summer Camps for Cubs Day Camp: Camp Snyder: Have a lot of Fun Good Relation with Principal and PTA Strong Volunteer Involvement

4. Growing your PackThe Purpose of Join Scouting Night Recruit parents to lead new dens and serveon leadership committees. Provide an ongoing program for new boys each year. Explain the Cub Scout Program and it’s organization. Bring new boys into the Pack and make thema part of an exciting program.

5. JSN is Not an Event, It’s a Process ! 1. It’s an organized marketing process designed to recruit new cubs and volunteers within your unit. • 2. As with any marketing event, you have to reach your target audience across many channels • - You also have to target your marketing with a least 4 -5 methods of reaching new families. • 3. Hold a good JSN Night and get parents to fill out applications on the spot. • 4. You have to follow through and “close the deal”

6. Planning for a successful JSN:Marketing Outreach Your target audience should get 4-5 “touches” from you leading up to JSN. Here are a few examples: 1 - Flyer mailed to potential cub introducing the Pack and inviting them to JSN (through PTA directory) 2 - Flyer Distributed in the take home packed from school. (Most schools allow a Spring Flyer) 3 - Booth at your PTA’s next community event and/or meeting. Also take names, E-mails and phone numbers of interested parents. 4 – Setting up an information table at your chartering organization. 5 - Letter again mailed the Monday before JSNreminding them of JSN (Wednesday, Sept. 19th) 6 - Phone call or E-Mail to parents stopping by Back to School Night Booth the night before JSN reminding them of JSN 7 - Possibly a column in your PTA’s newsletter. 8 - Remember to put up a couple of signs outside your school reminding them of JSN about 1 week prior. 9 - For those parents who expressed interest about JSN but did not show up, a phone call or E-Mail after the event asking if they are still interested. Remember you need 4 – 5 “touches” to Market your Pack

7. Holding a Good JSN Night You already know why it’s great or you wouldn’t be here. Now it’s time to tell everyone else. Arrive Early Set-up the room Have a welcome/sign-in table Set-up chairs Put up projector and screen (where and how do I get a projector and screen?) Hand out scouting Parent Guides, bookmarks, applications and pens Other suggestions? Welcome and then separate the potential cubs from their parents. Plan for about one hour Pack leaders hold presentation/discussion with parents Cubs are entertained/educated by other Pack leaders Shortand informal presentation of what Scouting has to offer and Q&A. For Tiger Cubs, important to get parents to step up to become new Den Leaders. Get the applications and dues check that evening! Stress that Cub Scouts requires parental involvement Don’t be afraid to ask for help, if necessary, from local BSA troop.

8. What to do after your AWESOMEJoin Scout Night TURN IN Your New Applications ASAP! (As Soon As Possible) Why is this so important to your unit and the scout?

9. Course of Action Meet with your Committee and set a date for your JSN during April 7th – 11th, 2014 Now: Obtain electronic copy of PTA directory Mail out “Save the Date” letter to potential Cubs introducing JSN Drop off flyers to be put in children’s take home packets Participate in community program or a PTA event - Get contact info of interested cubs Monday before JSN: Mail reminder flyer to potential cubs Night Before JSN: Call/E-mail interested parents as a reminder. After JSN: Call/E-Mail interested parents who did not show at JSN.

10. What’s In the Box? • Yard Signs • Posters • Adult Applications • Youth Applications • Parent Guides • Sign-in sheet • Registration Form • Mini-Mags • Join Scout Night Handbook • Cub Scout wrist bands • Bookmarks • Peer-to-peer cards • Resource CD

11. Unit Spring 2014 Incentives: Week of “1000” April 7th – April 11th, 2014 • Objective: To run your JOIN SCOUT NIGHT during April 7th – 11th • For each new youth that are recruited during that time the new youth will be eligible for: • A drawing for 2 Washington National baseball tickets for new youth that joinin any scouting programs (Cub Scouts, Boy Scouts, Venturing and Exploring). • The game to be held April 27th, 2014. Tiger Rally Ribbon June 1st – 30th , 2014 • Criteria includes forming a new Tiger Den with: • 1 new registered Tiger Den Leader • A minimum of 5 new Tiger Cubs

12. Q & A My Contact Information: Name: Number: Email:

13. In Summary… • Cub Scouting is a great experience for elementary school-aged boys and their families. • Cub Scouting, dollar for dollar, has quickly become more cost effective than most anything out there anymore • NCAC is well-respected, organizationally strong and financially sound council. Most importantly – we’re a FUN bunch! Join Scout Night materials provided by your contributions through Family Friends of Scouting.