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A New Online Training: Social Marketing for Nutrition and Physical Activity

A New Online Training: Social Marketing for Nutrition and Physical Activity. Jenny Kohr Program Development and Evaluation Branch Centers for Disease Control and Prevention JKohr@cdc.gov. How can you use social marketing?. introduction to social marketing. Social marketing is NOT:.

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A New Online Training: Social Marketing for Nutrition and Physical Activity

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  1. A New Online Training: Social Marketing for Nutrition and Physical Activity Jenny Kohr Program Development and Evaluation Branch Centers for Disease Control and Prevention JKohr@cdc.gov

  2. How can you use social marketing?

  3. introduction to social marketing

  4. Social marketing is NOT: • A media campaign • Advertising, billboards, or brochures • A way to reach “everyone” • Focus groups

  5. What is social marketing? • Systematic and strategic planning process • End goal is to influence behaviors • Uses strategies from commercial marketing • Offers improvements in quality of life and benefit to society

  6. What are the basic principles used? • Behavior change • Audience orientation • Audience segmentation • Exchange • Competition • Marketing mix (product, price, place, promotion)

  7. social marketing web course

  8. Links First page of course: http://www.cdc.gov/nccdphp/dnpa/socialmarketing/training/index.htm Social marketing resources page: http://www.cdc.gov/nccdphp/dnpa/socialmarketing/index.htm Online Training and Continuing Education System: http://www2a.cdc.gov/tceonline

  9. continuing education credits

  10. http://www2a.cdc.gov/tceonline

  11. Fill out the form with your information

  12. Wait for a temporary password to arrive via email • Sign in using the user name you made up and the temporary password • Create a new password (will prompt you to do this(your password needs to have at least 1 uppercase letter, 1 lowercase letter, 1 number, and 1 symbol) • Search for the Social Marketing for Nutrition and Physical Activity Web Course (course number WB1035)

  13. Search for WB1035

  14. Registration is not necessary for you to take the course, only for obtaining CE credits • After you complete the course, a code will be revealed • Go back to the training site and input the code to access the evaluation and CE certificates

  15. other social marketing resources

  16. Case Studies

  17. CDCynergy: Social Marketing

  18. Segmenting Audiences to Promote Energy Balance: Resource Guide for Public Health Practitioners

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