Bed Bath & Beyond. Retail Marketing BA 495 Greg Muller & Laura Buccafurni. Company Profile.
Greg Muller & Laura Buccafurni
Revenue in Millions 5,147.7
How many locations
In Oregon there are 9:
Eugene, Gresham, Tanasbourne,
Keizer, Portland (Mall 205), Tigard
One of their strengths is to advertise
before incoming freshman start
moving in to resident halls,
One of their strengths is:
they send out flyers to incoming/
returning students over the
BBB relies exclusively
on circulars, mailings, coupons
and word-of-mouth for
Store path is designed to make you travel in a loop formation.
At the end of the loop are cash registers.
One entrance and one exit.
The stores' floor-to-ceiling shelves stock brand name goods in two main categories:
check out the crushed can for sale!!!
Your eye wanders around and is attracted to different areas in the store due to vivid colors, sounds, smell and demos.
There is a warm holiday smell in the store of cinnamon candles and baked sugar cookies.
Holiday music is being played as a stimulant for the mind to get you to relax, take time to look around and think of who you still need to shop for on your list.