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Golden Rules for PowerPoint Presentations Tina Ornstein Israel STC Convention February 6, 2003 Why and Who TC as magician: Assist others  become company’s PPT “mayven” Dazzle with your own Your humble servant: >20 years experience as TC (Words, e-Sim, AppSwing)

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golden rules for powerpoint presentations

Golden Rules for PowerPoint Presentations

Tina Ornstein

Israel STC Convention

February 6, 2003

why and who
Why and Who
  • TC as magician:
    • Assist others  become company’s PPT “mayven”
    • Dazzle with your own
  • Your humble servant:
    • >20 years experience as TC (Words, e-Sim, AppSwing)
    • Many PPT hours (training and pre-sales)
    • “Art of Presentation” course for Words

Golden Rules for PowerPoint Presentations

highlights
Highlights
  • Keys to successful PowerPoint presentations
  • A few words on content
  • Slide design essentials
  • Effective use of graphics
  • Multimedia – oy vey!

Golden Rules for PowerPoint Presentations

the three cornerstones
The Three Cornerstones

Content

The Three Cornerstones

Delivery

Design

Golden Rules for PowerPoint Presentations

content
Content
  • Objectives:
    • Relevant
    • Credible and convincing
    • Clear
  • Your responsibilities:
    • Research
    • Organization: filtering, ordering

Golden Rules for PowerPoint Presentations

design
Design
  • Objectives:
    • Enhance the message
    • Visually pleasing
  • Your responsibilities:
    • Consistent design concept (template)
    • Division/distribution of content
    • Graphic enhancements

Golden Rules for PowerPoint Presentations

delivery
Delivery
  • Objectives:
    • Relaxed and confident
    • Engaging
  • Your responsibilities:
    • Practice
    • Awareness of audience
    • Material for between the lines

Golden Rules for PowerPoint Presentations

the bottom line
The Bottom Line…

A great presentation...

...aims to change behavior

Golden Rules for PowerPoint Presentations

content in a nutshell
Content in a Nutshell
  • Adapt content to goal, objectives and audience
  • Timing is of the essence
  • Opening
    • Engage: be creative
    • Establish credibility
    • Set context
  • Closing
    • Drive home desired actions, listener benefits
    • Verify understanding

Golden Rules for PowerPoint Presentations

slide design

Remember!

Slide Design
  • Hierarchy and contrast
  • Bullets
  • Fonts
  • Colors

PowerPoint is an on-line medium.

Golden Rules for PowerPoint Presentations

but first a word on templates
But First, A Word on Templates
  • Ensure consistency in specific design elements
  • Provide overall presentation look-and-feel
  • Consider using graphic artist
  • Where you can find free templates:
    • http://www.presentersuniversity.com/index.cfm
    • http://www.websiteestates.com/freetemplates.html
    • http://www.presentationpro.com/FreeSamples/
    • http://www.graphicsland.com/powerpoint-templates.htm

Golden Rules for PowerPoint Presentations

hierarchy and contrast
Hierarchy and Contrast
  • Rank and Simplify
    • Rank your elements
    • Group related elements
  • There are 3 main ways to create contrast
    • Size (no more than 3 type sizes)
    • Text style
    • Color

Golden Rules for PowerPoint Presentations

hierarchy
Hierarchy

Golden Rules for PowerPoint Presentations

bullets
Bullets
  • No more than 4–6 bullets per slide
  • No more than 5-6 words per bullet
  • Insert 1 bullet point at a time
  • Dim previous bullet to highlight current
  • Use phrases (not full sentences)

Golden Rules for PowerPoint Presentations

fonts
Fonts
  • Type is unconscious persuader, sets style and tone
  • Should serve text, not overpower
  • No good/bad, just appropriate/inappropriate

Golden Rules for PowerPoint Presentations

fonts17
Fonts
  • Fonts can convey formal vs casual, cold vs warm

Golden Rules for PowerPoint Presentations

fonts18
Fonts
  • EsperFonto: Daniel Will-Harris’s interactive site for choosing appropriate font http://webdesign.about.com/gi/dynamic/offsite.htm?site=http://www.will-harris.com/use-type.htm

Golden Rules for PowerPoint Presentations

fonts19
Fonts

On-screen: headerPrint: body

  • Font families:
    • Serif: Times New Roman, Garamond
    • Sans-serif: Verdana, Arial
    • Cursive: Comic, Corsiva

On-screen: bodyPrint: header

Quotes, special effects

Golden Rules for PowerPoint Presentations

fonts20
Fonts
  • To emphasize, use Bold, Shadow, Italic.
  • Body: Minimum 20 points.
  • Headlines: 35-45 points.

Golden Rules for PowerPoint Presentations

fonts rules for mixing
Fonts – Rules for Mixing
  • Don’t: Same font for body and headlines, vary weights/widths
  • 1 Serif (body) + 1 Sans serif (headlines) – ideally of the same style (formal, casual, etc.)
  • Be consistent throughout, use master slides

Golden Rules for PowerPoint Presentations

colors

Choose appropriately!

Colors
  • Be consistent with corporate identity
  • Hot vs cool

Golden Rules for PowerPoint Presentations

colors23
Colors
  • Choose background first
  • If hot, decrease saturation

Golden Rules for PowerPoint Presentations

color wheel complementary colors
Color Wheel – Complementary Colors

Golden Rules for PowerPoint Presentations

color
Color
  • Create a presentation color scheme: Format>Slide Color Scheme>Custom
  • Good font color contrast for readability

Golden Rules for PowerPoint Presentations

graphics a picture is worth 1000 words
Graphics: A Picture Is Worth 1000 Words
  • “The medium is the message”
  • Images reinforce text and narrative:
    • Increase learning by 200%
    • Increase retention of main points by 38%
    • Reduce explanation time by 40%

Golden Rules for PowerPoint Presentations

graphics a picture is worth 1000 words28

Remember!

Graphics: A Picture Is Worth 1000 Words
  • Images evoke emotional response – more likely to change behavior
  • Done well = expensive (time/$) but worth it

PowerPoint is an on-line, highly visual medium.

Golden Rules for PowerPoint Presentations

graphics support
Graphics Support

Comments, Labels

Golden Rules for PowerPoint Presentations

more on graphics
More on Graphics
  • No more than 6 consecutive slides without a graphic
  • Optimize for on-screen viewing
  • Resources for finding graphics:
    • Microsoft Online Clipart Gallery: http://dgl.microsoft.com/
    • Links to jokes, cartoons, funny sounds and images: http://www.funnybanners.com/
    • http://www.presentersuniversity.com/downloads/dl_resources.cfm
    • Lycos search site for pictures, audio, video: http://multimedia.lycos.com/

Golden Rules for PowerPoint Presentations

poor examples
Poor Examples

Too busy

Small font

Contrast

Golden Rules for PowerPoint Presentations

poor examples32
Poor Examples

Golden Rules for PowerPoint Presentations

better use of graphics
Better Use of Graphics

Golden Rules for PowerPoint Presentations

multimedia

Remember!

Multimedia
  • Sound, video, complex animation
  • Even more features in Office 2002

PowerPoint is on-line, highly visual, multimedia.

Golden Rules for PowerPoint Presentations

bad example
Bad Example

Don’t you hate presentations that do this?

For every bullet!!

And then assault your senses with…

Golden Rules for PowerPoint Presentations

built in multimedia features
Built-in Multimedia Features

Golden Rules for PowerPoint Presentations

when used properly
When Used Properly…
  • Adds pizazz
  • Wakes up the audience
  • Drives home the main message
  • If in doubt – don’t

Golden Rules for PowerPoint Presentations

golden rules of powerpoint presentations
A good PowerPoint presentation aims to change behavior.

PowerPoint is on-line, highly visual, multimedia.

Golden Rules of PowerPoint Presentations

Golden Rules for PowerPoint Presentations

golden rules of powerpoint presentations39
Fit content to goal, objectives, audience, timeframe

Strong opening and closing

Distribute content well across slides

Consistent, visually pleasing design

Fit font(s), color scheme to subject, audience

No more than 1 serif and 1 sans serif font

Complementary colors, good contrast

Graphics to enhance text, add eye candy

Animation to convey flow, dynamics

Multimedia sparingly, to add pizazz

Golden Rules of PowerPoint Presentations

Golden Rules for PowerPoint Presentations