V12 Group Company Overview. Product and Solution Overview // 2014. Company Overview.
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Product and Solution Overview // 2014
V12 Group is a leading provider of data and cross-channel digital marketing that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, and digital display ads. V12 Group’s marketing automation platform, Launchpad, hosts a suite of integrated applications that enable marketers to plan, automate, deliver and optimize data driven marketing and real-time communications to drive new and existing customer engagement, increase sales and improve return on marketing investment.
Our services include:
With our acquisition databases and 260 demographic, geographic, lifestyle, and interests selects, you can identify and acquire new viable prospective customers.
V12 Group specializes in providing premium:
Quality & Verification
Our multi-channel consumer marketing data is one of the largest in the direct marketing industry. The marketing database is built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selects to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data. Our average CASS mail ready score is 99.8%.
Size & Channels
Our multi-channel Business Database is a hybrid file built from compiled and proprietary data sources and combines postal, email, and phone data, as well as more than 20+ selects to improve targeting. This includes firmagraphic and contact level demographic data.
Size & Channels
V12 Group’s Automotive marketing database is an aggregate file with in excess of 130 million total vehicle records included. The list is 100% “permission-able use” and has guaranteed deliverability of at least 94%. The database also includes commercial vehicles, recreational vehicles, motorcycles and boats.
The core of the file is compiled from a proprietary collection of after-market auto services which includes, but is not limited to, Insurance, Warranties, Vehicle Maintenance, Driver Statistics, Manufacturers Promotions, Title Services, Government Sources, Online Sources, Parts Providers and Public Records.
Size & Channels
Made up of psychological, digital, demographic, and geographic attributes, they are combined into 16 unique personality segments, formulating the PYCO Personality profiles. Based on the Carl Jung Psychological Types, PYCO has developed a proprietary intelligence algorithm that utilizes a consumer’s name, mailing address, and 320 different data points to accurately assign a personality type to 85% of US adult consumers.
PYCO Personality profiles provide rich descriptions of the target market and deep insights into the messages that motivate prospective consumers to:
Where data meets marketing automation. A unique SaaS-based, cloud-hosted technology portal makes it push-button easy to streamline the marketing process, manage and execute multi-channel campaigns, and gain a complete view of all your customer messaging and interactions as a result.
Email Acquisition Marketing
Online Audience Targeting
Our marketing solutions have a proven, structured approach to evaluating our clients’ business situation, revealing lucrative marketing opportunities and mapping out an effective strategic path.
V12 Group specializes in providing:
Getting the right display ad in front of the right audience is essential for a successful campaign. Through our partnerships with leading third party advertisers, V12 Group connects our offline data to over 83 million individuals in the US. These individuals are mapped to 330+ distinct audience segments and 9 audience categories, helping you target the right consumers online:
Offline Data Size and Channels
Deploying tens of thousands of campaigns annually, we’ve built deep domain expertise in every facet of acquisition email marketing, from super-effective creative support to a robust infrastructure for maximum deliverability and no downtime.
From end to end, we’re all about best practices:
V12 Group’s data asset management allows you to take control of disparate information-based assets — customer data, prospect data, campaign data, and operational data — and mine their value to significantly improve your marketing, sales, operational and financial performance.
Data Management as a Service (DMaaS)
Data Distribution Platform (DDP)
V12 Group’s self-service data append tools use any connection point — not just a postal address — to append your business and consumer data.
V12 Group makes sophisticated marketing intelligence and predictive modeling highly accessible, helping you generate incremental marketing insight by getting to know your current customers in a more in-depth way.
V12 Group is committed to providing the most reliable and available platform in the industry. Our solution is divided into specialized services that scale independently, resulting in two geographically-disparate data centers. These co-located data centers offer multiple SAS 70 Type II compliant features.
V12 Group has state-of-the-art infrastructure that concentrates on five areas of excellence:
Launchpad works closely with leading technology companies to provide our customers with resources to meet any of their business needs.
Forrester is a global research and advisory firm serving the marketing automation industry.
Winterberry Group is a consulting firm that works with advertising, marketing, and information organizations to grow value.
Inc. 500/5000 names V12 Group the fastest growing marketing company in the markets it serves.
DMA is the world’s largest association dedicated to advancing and protecting responsible data-driven marketing.
The IAB educates marketers, agencies, and media companies about the value of interactive advertising.
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