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V12 Group Company Overview. 2013. Company Overview. Recognized by Inc. Magazine for the third consecutive year as one of the fastest-growing private companies in America, V12 Group has spent the last decade driving innovation across three key areas:

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company overview
Company Overview

Recognized by Inc. Magazine for the third consecutive year as one of the fastest-growing private companies in America, V12 Group has spent the last decade driving innovation across three key areas:

  • Data — The heart and soul of your acquisition and CRM efforts
  • Proprietary technology — Tools to dig deep, gain insights and streamline workflows
  • Digital — Turning offline consumers into targetable audiences

Relevant Facts

  • Headquartered in Metro NY with locations in Florida, California, Montana and Maryland
  • Founded in 2002
  • Continues to grow organically
  • Board comprised of tenured direct marketing industry executives including: Paul Chachko, CEO, V12 Group, Bob Wientzen, past President & CEO, DMA, Bruce Biegel, Managing Director, Winterberry and Charlie Stryker, Co-founder, InfoUSA
  • Clients include PetFoodDirect.com, Kimberly-Clark Professional, Infogroup, Epsilon, Aspen, Polk, Bloomberg BNA, Georgetown Law CLE and Executive Ed, American Independent Ins Co., Norwegian Cruise Lines and many more
data overview
Data Overview

With our acquisition databases and 260 demographic, geographic, lifestyle, and interests selects, you can identify and acquire new viable prospective customers.

V12 Group specializes in providing premium:

  • Consumer
  • Business
  • Automotive
  • Digital Data
  • PYCO Personality Data

Quality & Verification

  • Each record must match two source inputs
  • Access to data in an automated environment
  • Our files are updated monthly
  • The file meets all DMA privacy, security compliances
  • CAN-SPAM compliant
  • NCOA, deceased scrub, address standardization and CASS
consumer marketing data
Consumer Marketing Data

Our multi-channel consumer marketing data is one of the largest in the direct marketing industry. The marketing database is built from compiled and proprietary data sources and combines postal, email, phone and mobile data, as well as 260+ selects to improve targeting. This includes demographic, geographic, lifestyle, interests, and behavioral data. Our average CASS mail ready score is 99.8%.

Size & Channels

  • 208 million individuals
  • 110 million U.S. households
  • 79 million opt in email records
  • 68 million records with email address and matching postal address
  • 112 million records with residential phone numbers (pre Do Not call Scrubbing)
  • 83 million cookies
business marketing data
Business Marketing Data

Our multi-channel Business Database is a hybrid file built from compiled and proprietary data sources and combines postal, email, and phone data, as well as more than 20+ selects to improve targeting. This includes firmagraphic and contact level demographic data.

Size & Channels

  • 19 million distinct companies
  • 40 million individual postal addresses
  • 17 million records with email address and matching postal address
  • 38 million records with business phone numbers
automotive marketing data
Automotive Marketing Data

V12 Group’s Automotive marketing database is an aggregate file with in excess of 130 million total vehicle records included. The list is 100% “permission-able use” and has guaranteed deliverability of at least 94%. The database also includes commercial vehicles, recreational vehicles, motorcycles and boats.

The core of the file is compiled from a proprietary collection of after-market auto services which includes, but is not limited to, Insurance, Warranties, Vehicle Maintenance, Driver Statistics, Manufacturers Promotions, Title Services, Government Sources, Online Sources, Parts Providers and Public Records.

Size & Channels

  • 130MM automobile owners
  • 70MM unique households
  • 130MM make, model, year selectable
  • 20MM with email and matching postal address
  • 100MM with residential phone numbers (pre Do Not Call scrubbing)
pyco personality marketing data
PYCO Personality Marketing Data

Made up of psychological, digital, demographic, and geographic attributes, they are combined into 16 unique personality segments, formulating the PYCO Personality profiles. Based on the Carl Jung Psychological Types, PYCO has developed a proprietary intelligence algorithm that utilizes a consumer’s name, mailing address, and 320 different data points to accurately assign a personality type to 85% of US adult consumers.

PYCO Personality profiles provide rich descriptions of the target market and deep insights into the messages that motivate prospective consumers to:

  • Make a purchase
  • Subscribe
  • Vote
  • Contribute or act in any particular way
launchpad marketing automation platform

Launchpad Marketing Automation Platform

Where data meets marketing automation

launchpad m arketing automation
Launchpad Marketing Automation

Where data meets marketing automation. A unique SaaS-based, cloud-hosted technology portal makes it push-button easy to streamline the marketing process, manage and execute multi-channel campaigns, and gain a complete view of all your customer messaging and interactions as a result.

  • Automated email marketing
  • Display advertising
  • Social media marketing
  • Mobile marketing
  • Direct mail lists
  • Data analytics
  • Data lookup
  • Data enhancement
  • Reporting
  • Data visualization
our technology
Our Technology

V12 Group is committed to providing the most reliable and available platform in the industry. Our solution is divided into specialized services that scale independently, resulting in two geographically-disparate data centers. These co-located data centers offer multiple SAS 70 Type II compliant features.

V12 Group has state-of-the-art infrastructure that concentrates on five areas of excellence:

  • Security – our data resides in the cloud in an SSA16 Type II environment and includes some of the most sophisticated security measures available in the marketplace today;
  • Reliability – our server infrastructure has built in replication to guarantee uptime to near 24 / 7 reliability;
  • Scalability – within hours, we can add new equipment to our environment and have a limitless capacity to grow;
  • Speed – we take proud in the lightning fast speed of our equipment and services and continuously strive to improve our performance on a daily basis;
  • Accessibility – we constantly monitor our equipment and services with both live people and software to ensure that our customers can access our products and services.
launchpad email marketing
Launchpad: Email Marketing

Automated email marketing platform that leverages V12 Group’s data warehouse of 3.4 billion records to help you create and deliver one-to-one, real-time messages.

  • 79 million unique subscriber email database
  • Acquisition, and CRM data capabilities
  • 260+ selects to improve targeting including geographics, demographics, specific lifestyle, interests (dog lover, sports fan), and more
  • Reporting feature to show who reads, clicks, and forwards your email
  • Social media integration with Facebook, Twitter, LinkedIn, Pinterest and more
  • Flexibility to add your logo, company colors, etc.
  • Automatic spam checker to ensure inbox delivery
  • Seed list input and suppression options
  • Forward to a friend and social share features
launchpad display advertising
Launchpad: Display Advertising

Launch, coordinate, measure and evaluate your online display advertising campaigns. In one integrated platform, our industry-leading Display Advertising Application brings together everything you need for a successful campaign:

  • Target 83 million domestic


  • Over 330+ audience segments
  • Campaign management
  • Inventory optimization
  • Results measurement
launchpad social media
Launchpad: Social Media

Manage posts and integrated campaigns; it digs deep to deliver your entire social data picture and integrate social media across your entire marketing organization:

  • At-a-glance access to critical stats and performance ratios
  • Tracking conversions from the top of the sales funnel on down
  • Advanced automation tools to feed the content beast
  • One-stop creation and tracking of social ad campaigns
launchpad mobile marketing
Launchpad: Mobile Marketing

Our mobile marketing application puts the power of mobile marketing in the palm of your hand.

  • Cross-channel — One-stop access to SMS, MMS, IVR, QR codes, even social
  • Powerful campaign creation — Create any campaign type in seconds with easy-to-use templates
  • Simplified subscriber management — Manage and segment lists for personalized engagement
  • Robust reporting & analytics — Knowledge is power with real-time reporting
  • Short codes and compliance — Manage multiple short codes from a single account
launchpad direct mail lists
Launchpad: Direct Mail Lists

Direct Mail Lists from V12 Group combine the power of postal with the economy of email, giving you a proprietary list selection tool to identify new prospects via a single interface. Run queries, view counts and output lists with confidence, knowing you’re backed by the V12 Group data warehouse of 3.4 billion records:

  • Consumer — Over 200+ million consumers
  • Automotive —150 million+ total vehicle records
  • Business — 40+ million records
  • Personality— Psychological and demographic traits combined into 16 segments
  • Targeting— 260+ selects to improve targeting
launchpad data analytics
Launchpad: Data Analytics

From vehicle ownership to charitable giving, marital status to buying interests, our advanced analytics and marketing intelligence offer a descriptive snapshot of your database as it is today. This provides two huge advantages: valuable intel on current customers and the parameters for finding highly receptive new ones.

  • Find hidden data patterns, and score and segment your data
  • Identify the most descriptive traits and segments of your ideal customer
  • Understand behaviors, target unique segments, and determine the mix of products or services that are most effectively marketed together
  • Determine what lifestyle levers impact value in a particular segment of your customer database
  • Build application-specific models, identify and prioritize prospects, identify gaps, even reactivate dormant customers
launchpad data enhancement
Launchpad: Data Enhancement

Data Enhancement offers 24/7 access to tools formerly available only to the pros:

  • Email and phone append — Considering a B2B or consumer telemarketing or email campaign? Give us a match point like a postal address and we’ll hunt down a phone number or deliverable email address and return a permission-based list with the highest possible match rates.
  • Email and phone reverse append — Only have a phone number or email address? Reverse the process and enrich your B2B or consumer data with appends like a postal address, job title, SIC code and more.
  • Firmagraphics— B2B marketers, rejoice! In just minutes, you can add contact names, titles, SIC codes, primary industry, phone, fax, sales volume, # of employees and more. Unlike lesser data providers, V12 Group can match on just about any select.
  • Demographics— A full suite of demographic components complete your customer picture by matching your file against 260+ elements including martial status, interests, home ownership and income.
launchpad report center
Launchpad: Report Center

Launchpad’s report center tracks and measures all key activities in the platform enabling you to easily view results in real-time:

See how your campaigns are performing

  • View email opens and click-through to mobile messages received, get a clear picture of the performance of each campaign
  • Test and optimize your campaigns with A/B testing
  • Compare your social media activity and your presence to that of your competition
  • Use the results to set goals for improvement
  • Measure your return on investment
  • Much more
launchpad data visualization
Launchpad: Data Visualization

V12 Group’s interactive Data Visualization dashboards make it easy to see what works, what doesn’t, and more importantly why and why not. From cost per lead to competitive intelligence, measuring results to calculating risk, a smartly designed custom dashboard can make you a skilled trend spotter. It also takes the headaches out of analyzing customer needs, market conditions or other key performance indicators (KPI) including performance analysis, category analysis, competitive intelligence, segmentation analysis and much more.

v12 group solutions

V12 Group Solutions

Email Acquisition Marketing

Online Audience Targeting

Data Management

our solutions
Our Solutions

Our marketing solutions have a proven, structured approach to evaluating our clients’ business situation, revealing lucrative marketing opportunities and mapping out an effective strategic path.

V12 Group specializes in providing:

  • Online Audience Targeting
  • Acquisition Email Marketing
  • Data Asset Management
  • Data Append
  • Marketing Intelligence
  • Marketing Technology
online audience targeting
Online Audience Targeting

Getting the right display ad in front of the right audience is essential for a successful campaign. Through our partnerships with leading third party advertisers, V12 Group connects our offline data to over 83 million individuals in the US. These individuals are mapped to 330+ distinct audience segments and 9 audience categories, helping you target the right consumers online:

  • Automotive
  • Buyers
  • Entertainment
  • Finance
  • Sports & Fitness
  • Lifestyle & Pursuits
  • Travel
  • Demographics
  • PYCO: Personality Profiles

Offline Data Size and Channels

  • 208 million individuals
  • 83 million cookies
acquisition email marketing
Acquisition Email Marketing

Deploying tens of thousands of campaigns annually, we’ve built deep domain expertise in every facet of acquisition email marketing, from super-effective creative support to a robust infrastructure for maximum deliverability and no downtime.

From end to end, we’re all about best practices:

  • Starting with a strategy — how will success be measured?
  • Choosing the right target audience and list type
  • Eliminating technical and creative obstacles to delivery
  • Designing for mobile and tablet users
  • Structuring a compelling call to action
  • Using performance metrics to course-correct on current and future campaigns
data asset management
Data Asset Management

V12 Group’s data asset management allows you to take control of disparate information-based assets — customer data, prospect data, campaign data, and operational data — and mine their value to significantly improve your marketing, sales, operational and financial performance.

Data Management as a Service (DMaaS)

  • Scalable, customizable data model
  • State-of-the-art private cloud servers for tight data security
  • Access to V12 Group’s data assets to broaden customer insights
  • Data mart subsets for specific operational applications
  • Dashboard and data visualization tools
  • Multiple points of access and query methodologies using API connectivity

Data Distribution Platform (DDP)

  • Highly secure, lightning fast and reliable technical infrastructure.
  • Numerous targeting options, including dynamic mapping and SQL query builder
  • API connectivity for client systems including websites, call centers and CRM
  • Pre-built and customized data marts
  • Data enhancement functionality
  • Acquisition email marketing support
  • Analytical options to support internal and end-user sales efforts
data append
Data Append

V12 Group’s self-service data append tools use any connection point — not just a postal address — to append your business and consumer data.

  • Email and Phone Append
  • Email and Phone Reverse Append
  • Firmagraphics
  • Demographics
  • Lifestyle Append
marketing intelligence
Marketing Intelligence

V12 Group makes sophisticated marketing intelligence and predictive modeling highly accessible, helping you generate incremental marketing insight by getting to know your current customers in a more in-depth way.

  • Customer Profiling
  • Segmentation Schemes
  • Consumer and Predictive Modeling
  • Smart Geo-Targeting
technology partners
Technology Partners

Launchpad works closely with leading technology companies to provide our customers with resources to meet any of their business needs.

affiliates organizations
Affiliates & Organizations

Forrester is a global research and advisory firm serving the marketing automation industry.

Winterberry Group is a consulting firm that works with advertising, marketing, and information organizations to grow value.

Inc. 500/5000 names V12 Group the fastest growing marketing company in the markets it serves.

DMA is the world’s largest association dedicated to advancing and protecting responsible data-driven marketing.

The IAB educates marketers, agencies, and media companies about the value of interactive advertising.



P: 1-866-842-1001

F: 732-842-5999

E: info@v12groupinc.com

W: v12groupinc.com