V12 Group Business Database Database Overview // 2013
V12 Group Business Database V12 Group is a leading provider of database marketing solutions offering a proprietary Business database of over 40 million contacts, including 17+ million email addresses. The database applies industry leading research and marketing strategies to offer a product that excels in size, quality and value. Our proprietary multi-channel business contact database includes detailed statutory, firmagraphic and contact specific data, which is contributed to by the most credible and responsive sources available to direct marketers. • 37 million business contacts • 19 million US based firms • 16 million ePostal records • 24 million double sourced contacts • 36 million phones • Over 30 fields of information
About V12 Group’s Business Database V12 Group owns the largest fully integrated, multi-channel business database that exists today. Our business file joins postal and email points of contact. This means that we can not only target based on audience firmagraphics, but also by city, zip code or postal carrier route. Any targeting performed with postal data can also be done with our email database. V12 Group’s multi-channel contacts are developed in a cooperative database environment with data contributed by several partner sources. V12 Group attempts to double validate each corporate record as well as contact record. To date we have double validated over 80% of our corporate records and 65% of our contact records. Before a record is added to the file it is: • Address Standardized, NCOA’d, and CASS Certified for postal deliverability. • We then verify the deliverability status of each business email via engagement messaging.
Business Data Compilation & Maintenance • Data Verification Process: • Cross-referencing process that includes matching V12 Group's master database against other national business databases • Scrubbing and verification of email addresses prior to all file deliveries • The file meets all DMA privacy, security compliances and is fully CAN-SPAM compliant • Database is updated monthly with email changes • The contact database is re-built quarterly • NCOA and CASS processing is done every 60 days Sources include, but are not limited too: • Seminar registrants • Trade show attendees • Federal, State, and local agencies • Federal, State, and local registration boards • Professional licensing boards • Professional and trade associations • Business to Business publishers • Magazine subscribers • Industry associations • Public filings (Business licenses, SEC filings) • Public information from websites • White/Yellow Pages
How we Measure Up Most clients compare our business database versus competitive options based on: • Total volume of records • Breadth and depth of our data selectors • Cohesiveness of offerings Strengths: • V12 Group offers great individual coverage and selectivity • Gender, Title, Area of Focus and email address • Geo Selectivity (ZIP, County, DMA) • ePostalallows same targeting available via postal file Weakness (Missing elements): • Response data like Magazine subscribed to… • Affinity data like associations or professional memberships • Some desktop attributes like type of PC or phone used
Business Data Available • Services Available • Email Marketing Campaigns • List Rental and List Acquisition • Full file installations/Data Licensing • Lead Generation • Data Enhancement • Email Appending: Proprietary match process produces match rates of 35% or greater Company Specific Selects: • Company Name • Company Address • Web Address/URL • SIC Code (2, 4, 6 and 8 Digit) • NAICS • Industry • Number of Employees • Sales Volume / Revenue Contact Specific Selects: • Contact Name • Job Title • Job Rank (CXO, VP level, Dir. Level, Staff, etc.) • Functional Area of Work • Area of Focus • Phone Number • Email Address • Fax Number • Gender
Contact FOR MORE INFORMATION: P: 1-866-842-1001 E: email@example.com W: v12groupinc.com