V12 Group Company and Launchpad Overview. 2013. Who is V12 Group.
V12 Group is a leading provider of cross-channel digital marketing and SaaS delivered solutions. Powered by proprietary data, we empower organizations of all sizes to communicate with their prospective customers through email, online display ads, mobile, social media, and direct mail.
Our services include:
Combined with a vast proprietary data warehouse, V12 Group’s platform of integrated applications enables marketers to plan, automate, and deliver data-driven digital marketing communications resulting in leadgeneration, increased sales and improved return on marketing investment for both CRM and the acquisition
of new customers.
Launchpad streamlines the execution of multi-channel marketing campaigns and gives you a complete view of your new customer messaging, interactions and engagements.
With our acquisition databases and 260 demographic, geographic, lifestyle, and interests selects, you can identify and acquire new viable prospective customers.
V12 Group specializes in providing premium:
Quality & Verification
V12 Group’s unique triple validation data process triangulates every consumer record- individual contacts, not just household- against three active transactional files, assuring you the highest levels of accuracy across postal, email, phone, and mobile data. Fully compliant with DMA, CAN-SPAM and other relevant requirements, this is data that drives results. Our average CASS mail ready score is 99.8%.
Size & Channels
Our hybrid file delivers the industry’s most accurate postal, email and phone data, as well as dozens of selects including firmagraphic and contact-level demographics to improve targeting.
Size & Channels
Our proprietary compilation methods offer 100% permission-able use and guaranteed deliverability of at least 94%. Our Automotive Database also includes commercial vehicles, recreational vehicles, motorcycles and boats- the industry’s most accurate national file for targeting probable vehicle owners.
Size & Channels
Our CPG Database gives marketers access to consumer targeting based upon household consumption of consumer packaged goods. Target category vertical such as salty snacks, beverages purchased for home consumption, grocery items and much more.
Representing 16.7% of the US population, the Hispanic audience is a powerful, diverse and uniquely responsive consumer segment. V12 Group provides the ability to reach this desirable market segment with highly targeted messages including the ability to understand which language is spoken inside the household. We offer a wide range of selections including:
Made up of psychological, digital, demographic, and geographic attributes, they are combined into 16 unique personality segments, formulating the PYCO Personality profiles. Based on the Carl Jung Psychological Types, PYCO has developed a proprietary intelligence algorithm that utilizes a consumer’s name, mailing address, and 320 different data points to accurately assign a personality type to 85% of US adult consumers.
PYCO Personality profiles provide rich descriptions of the target market and deep insights into the messages that motivate prospective consumers to:
Next generation marketing automation platform.
Where data meets marketing automation. A unique SaaS-based, cloud-hosted technology portal makes it push-button easy to streamline the marketing process, manage and execute multi-channel campaigns, and gain a complete view of all your customer messaging and interactions as a result.
The only do it yourself email marketing platform that leverages V12 Group’s packed data warehouse of 3.4 billion records to help you create and deliver relevant, real-time messages.
Launch, coordinate, measure and evaluate your online display advertising campaigns. In one integrated platform, our industry-leading Display Advertising Application brings together everything you need for a successful campaign.
Streamline and manage all of your social properties in one spot. From posts to integrated campaigns; it digs deep to deliver your entire social data picture and integrate social media across your entire marketing organization.
Everything you need to create, build and manage simple or complex mobile marketing campaigns. Mobile Marketing from V12 Group makes it easy to share fast-moving customers on the go.
Cross-channel: One-stop access to SMS, MMS, IVR, QR codes, even social
Subscriber management: Manage and segment lists for personalized engagement
Robust reporting & analytics: Knowledge is power with real-time reporting
Short codes and compliance: Manage multiple short codes from a single account
Direct Mail Lists provide you with a proprietary list selection tool to identify new prospects via a single interface. Run queries, view counts and output lists with confidence, knowing you’re backed by the V12 Group data warehouse of 3.4 billion records.
Simply upload your data and let our sophisticated processing algorithms work their magic:
Data Clones analyzes your customer file to see what characteristics your best customers have in common, such as demographics, interests and purchase patterns (similar to customer profiles). Then we use those traits to search our entire consumer database and find the best prospects (clones) who have similar characteristics- resulting in more effective marketing campaigns.
Data Enhancement offers 24/7 access to tools formerly available only to the pros:
Launchpad’s Report Center tracks and measures all key activities in the platform enabling you to easily view results in real-time:
From cost per lead to competitive intelligence, measuring results to calculating risk, a smartly designed custom dashboard can make you a skilled trend spotter. You can visually analyze customer habits, market conditions or other key performance indicators (KPI) including performance analysis, category analysis, competitive intelligence, segmentation analysis, and much more.
An innovative platform that simplifies and automates the process of engaging and acquiring new customers.
Market is Trending Up:
We offer premium support to benefit businesses of all sizes. With Launchpad customer support at hand, you can:
Our customers are our #1 priority.
Launchpad works closely with leading technology companies to provide our customers with resources to meet any of their business needs.
Forrester is a global research and advisory firm serving the marketing automation industry.
Winterberry Group is a consulting firm that works with advertising, marketing, and information organizations to grow value.
Inc. 500/5000 names V12 Group the fastest growing marketing company in the markets it serves.
DMA is the world’s largest association dedicated to advancing and protecting responsible data-driven marketing.
The IAB educates marketers, agencies, and media companies about the value of interactive advertising.
V12 Group is the market standard for the next generation marketing automation platform. With proprietary technology, and exceptional data, we enable marketers to target and engage new audiences through the entire marketing funnel.
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