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who is v12 group
Who is V12 Group

V12 Group is a leading provider of cross-channel digital marketing and SaaS delivered solutions. Powered by proprietary data, we empower organizations of all sizes to communicate with their prospective customers through email, online display ads, mobile, social media, and direct mail.

Our services include:

  • Consumer, Business and Automotive Databases
  • Launchpad Marketing Automation Platform
  • Data Enhancement and Licensing Solutions
  • Email Marketing and Creative Solutions
what does v12 group do
What does V12 Group do?

Combined with a vast proprietary data warehouse, V12 Group’s platform of integrated applications enables marketers to plan, automate, and deliver data-driven digital marketing communications resulting in leadgeneration, increased sales and improved return on marketing investment for both CRM and the acquisition

of new customers.

launchpad marketing automation
Launchpad – Marketing Automation

Launchpad streamlines the execution of multi-channel marketing campaigns and gives you a complete view of your new customer messaging, interactions and engagements.

  • Email marketing
  • Display advertising
  • Social Media Marketing
  • Mobile Marketing
  • Direct Mail Leads
  • Customer Clones
  • Customer Profile
  • Data Enhancement
  • Reporting
  • Data Visualization
data overview
Data Overview

With our acquisition databases and 260 demographic, geographic, lifestyle, and interests selects, you can identify and acquire new viable prospective customers.

V12 Group specializes in providing premium:

  • Consumer
  • Business
  • Automotive
  • Digital Data
  • PYCO Personality Data

Quality & Verification

  • Each record must match two source inputs
  • Access to data in an automated environment
  • Our files are updated monthly
  • The file meets all DMA privacy, security compliances
  • CAN-SPAM compliant
  • NCOA, deceased scrub, address standardization and CASS
consumer marketing data
Consumer Marketing Data

V12 Group’s unique triple validation data process triangulates every consumer record- individual contacts, not just household- against three active transactional files, assuring you the highest levels of accuracy across postal, email, phone, and mobile data. Fully compliant with DMA, CAN-SPAM and other relevant requirements, this is data that drives results. Our average CASS mail ready score is 99.8%.

Size & Channels

  • 208 million individuals
  • 110 million U.S. households
  • 86 million opt in email records
  • 68 million records with email addresses and matching postal addresses
  • 112 million records with residential phone numbers (pre Do Not call Scrubbing)
  • 83 million cookies
business marketing data
Business Marketing Data

Our hybrid file delivers the industry’s most accurate postal, email and phone data, as well as dozens of selects including firmagraphic and contact-level demographics to improve targeting.

Size & Channels

  • 19 million distinct companies
  • 40 million individual postal addresses
  • 17 million records with email address and matching postal address
  • 49 million records with business phone numbers
automotive marketing data
Automotive Marketing Data

Our proprietary compilation methods offer 100% permission-able use and guaranteed deliverability of at least 94%. Our Automotive Database also includes commercial vehicles, recreational vehicles, motorcycles and boats- the industry’s most accurate national file for targeting probable vehicle owners.

Size & Channels

  • 130MM automobile owners
  • 70MM unique households
  • 130MM make, model, year selectable
  • 20MM with email and matching postal addresses
  • 100MM with residential phone numbers (pre Do Not Call scrubbing)
consumer packaged goods cpg
Consumer Packaged Goods (CPG)

Our CPG Database gives marketers access to consumer targeting based upon household consumption of consumer packaged goods. Target category vertical such as salty snacks, beverages purchased for home consumption, grocery items and much more.

  • Baked Goods Buyers
  • Beverage Buyers
  • Cereal Buyers
  • Children’s
  • Dairy & Egg
  • Snacks
  • Prepared Food Buyers
  • Grocery Spending Behavior
  • Health & Beauty
  • Health Food Buyers
  • Household Supplies
  • Pets
hispanic
Hispanic

Representing 16.7% of the US population, the Hispanic audience is a powerful, diverse and uniquely responsive consumer segment. V12 Group provides the ability to reach this desirable market segment with highly targeted messages including the ability to understand which language is spoken inside the household. We offer a wide range of selections including:

  • Over 24 million Hispanic adults with full contact information
  • 10 million Hispanic adults with an opt-in email
  • 11 million who have a Spanish language preference
  • 19 selections for a Hispanic Country of Origin covering more than 15 million Hispanic adults
pyco personality marketing data
PYCO Personality Marketing Data

Made up of psychological, digital, demographic, and geographic attributes, they are combined into 16 unique personality segments, formulating the PYCO Personality profiles. Based on the Carl Jung Psychological Types, PYCO has developed a proprietary intelligence algorithm that utilizes a consumer’s name, mailing address, and 320 different data points to accurately assign a personality type to 85% of US adult consumers.

PYCO Personality profiles provide rich descriptions of the target market and deep insights into the messages that motivate prospective consumers to:

  • Make a purchase
  • Subscribe
  • Vote
  • Contribute or act in any particular way
launchpad

Launchpad

Next generation marketing automation platform.

launchpad marketing automation1
Launchpad Marketing Automation

Where data meets marketing automation. A unique SaaS-based, cloud-hosted technology portal makes it push-button easy to streamline the marketing process, manage and execute multi-channel campaigns, and gain a complete view of all your customer messaging and interactions as a result.

  • Automated email marketing
  • Display advertising
  • Social media marketing
  • Mobile marketing
  • Direct mail lists
  • Data analytics
  • Data lookup
  • Data enhancement
  • Reporting
  • Data visualization
launchpad email marketing
Launchpad: Email Marketing

The only do it yourself email marketing platform that leverages V12 Group’s packed data warehouse of 3.4 billion records to help you create and deliver relevant, real-time messages.

  • Define your audience based on location, behavior, lifestyle and more
  • Choose from your consumer, business or automotive databases
  • Select one of hundreds of pre-designed templates (or upload your own)
  • Create a highly personalized marketing offer
launchpad display advertising
Launchpad: Display Advertising

Launch, coordinate, measure and evaluate your online display advertising campaigns. In one integrated platform, our industry-leading Display Advertising Application brings together everything you need for a successful campaign.

  • Target 83 million domestic

cookies

  • Over 330+ audience segments
  • Campaign management
  • Inventory optimization
  • Results measurement
launchpad social media management
Launchpad: Social Media Management

Streamline and manage all of your social properties in one spot. From posts to integrated campaigns; it digs deep to deliver your entire social data picture and integrate social media across your entire marketing organization.

  • At-a-glance access to critical stats and performance ratios
  • Tracking conversions from the top of the sales funnel on down
  • Advanced automation tools to feed the content beast
  • One-stop creation and tracking of social ad campaigns
launchpad mobile marketing
Launchpad: Mobile Marketing

Everything you need to create, build and manage simple or complex mobile marketing campaigns. Mobile Marketing from V12 Group makes it easy to share fast-moving customers on the go.

Cross-channel: One-stop access to SMS, MMS, IVR, QR codes, even social

Subscriber management: Manage and segment lists for personalized engagement

Robust reporting & analytics: Knowledge is power with real-time reporting

Short codes and compliance: Manage multiple short codes from a single account

launchpad direct mail lists
Launchpad: Direct Mail Lists

Direct Mail Lists provide you with a proprietary list selection tool to identify new prospects via a single interface. Run queries, view counts and output lists with confidence, knowing you’re backed by the V12 Group data warehouse of 3.4 billion records.

  • Consumer — Over 200+ million consumers
  • Automotive— An aggregate file with 150+ million total vehicle records.
  • Business— The B2B marketer’s best friend with +40 million records
  • Personality — Psychological and demographic traits combined into 16 segments
  • Targeting — 260+ selects to improve targeting
launchpad customer profiles
Launchpad: Customer Profiles

Simply upload your data and let our sophisticated processing algorithms work their magic:

  • Find hidden data patterns, and score and segment your data
  • Identify the most descriptive traits and segments of your ideal customer
  • Understand behaviors, target unique segments, and determine the mix of products or services that are most effectively marketed together
  • Determine what lifestyle levers impact value in a particular segment of your customer database
  • Build application-specific models, identify and prioritize prospects, identify gaps, even reactivate dormant customers
launchpad data clones
Launchpad: Data Clones

Data Clones analyzes your customer file to see what characteristics your best customers have in common, such as demographics, interests and purchase patterns (similar to customer profiles). Then we use those traits to search our entire consumer database and find the best prospects (clones) who have similar characteristics- resulting in more effective marketing campaigns.

launchpad data enhancement
Launchpad: Data Enhancement

Data Enhancement offers 24/7 access to tools formerly available only to the pros:

  • Email and phone append — Considering a B2B or consumer telemarketing or email campaign? Give us a match point like a postal address and we’ll hunt down a phone number or deliverable email address and return a permission-based list with the highest possible match rates.
  • Email and phone reverse append — Only have a phone number or email address? Reverse the process and enrich your B2B or consumer data with appends like a postal address, job title, SIC code and more.
  • Firmagraphics — B2B marketers, rejoice! In just minutes, you can add contact names, titles, SIC codes, primary industry, phone, fax, sales volume, # of employees and more. Unlike lesser data providers, V12 Group can match on just about any select.
  • Demographics — A full suite of demographic components complete your customer picture by matching your file against 260+ elements including martial status, interests, home ownership and income.
launchpad report center
Launchpad: Report Center

Launchpad’s Report Center tracks and measures all key activities in the platform enabling you to easily view results in real-time:

  • See how your campaigns are performing
  • View email opens and click-through to mobile messages received, get a clear picture of the performance of each campaign
  • Test and optimize your campaigns with A/B testing
  • Compare your social media activity and your presence to that of your competition
  • Use the results to set goals for improvement
  • Measure your return on investment
  • Much more
launchpad data visualization
Launchpad: Data Visualization

From cost per lead to competitive intelligence, measuring results to calculating risk, a smartly designed custom dashboard can make you a skilled trend spotter. You can visually analyze customer habits, market conditions or other key performance indicators (KPI) including performance analysis, category analysis, competitive intelligence, segmentation analysis, and much more.

why launchpad
Why Launchpad?

An innovative platform that simplifies and automates the process of engaging and acquiring new customers.

  • Scalable, secure, and robust
  • One centralized location to manage all your marketing messages
  • Real time access to campaign reporting
  • Multi-channel messaging and integration
  • Seamless and simplistic campaign execution
  • CRM capabilities across channels
  • Deep customer data analysis
slide25
Marketing Automation: Increasing Marketing Complexity and Demand for Efficiency, Fuels Growth for Next Generation

Market Highlights:

  • 76% of the world’s largest SaaS companies and 25% of Fortune 500 B2B companies use marketing automation
  • 9% of discretionary marketing spend went towards marketing automation in 2012
  • Marketing automation grew 12% in 2012
  • Exact Target acquired by Sales Force

Market is Trending Up:

  • The total market for marketing automation predicated to grow from $3.2 billion in 2010 to $4.8 billion in 2015
  • MAP adoption rate will increase by 50% by 2015
  • Growth is supported by the following industry trends:
      • Changing buyer behavior
      • Emphasis on revenue generation and measurement
      • Ease of adoption through a SaaS delivery model
      • B2B platforms are migrating to B2C
      • Businesses are refocused on lead generation
customer experience
Customer Experience

We offer premium support to benefit businesses of all sizes. With Launchpad customer support at hand, you can:

  • Contact Launchpad customer support anytime online at support.v12groupinc.com.
  • Get direct response with live local business hours via standard support.
  • Access a growing knowledge base of technical solutions, product documentation, FAQs, and more at anytime.
  • Managed Services: Launchpad customer consultants will work closely with you to determine the best path based on your goals and requirements. Then we build and execute your campaign for you!

Our customers are our #1 priority.

technology partners
Technology Partners

Launchpad works closely with leading technology companies to provide our customers with resources to meet any of their business needs.

affiliates organizations
Affiliates & Organizations

Forrester is a global research and advisory firm serving the marketing automation industry.

Winterberry Group is a consulting firm that works with advertising, marketing, and information organizations to grow value.

Inc. 500/5000 names V12 Group the fastest growing marketing company in the markets it serves.

DMA is the world’s largest association dedicated to advancing and protecting responsible data-driven marketing.

The IAB educates marketers, agencies, and media companies about the value of interactive advertising.

conclusion
Conclusion

V12 Group is the market standard for the next generation marketing automation platform. With proprietary technology, and exceptional data, we enable marketers to target and engage new audiences through the entire marketing funnel.

contact
Contact

FOR MORE INFORMATION:

P: 1-866-842-1001

E: launchpad@v12groupinc.com

W: v12groupinc.com/launchpad