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SHOP JACKSON!. June 3, 2009. Sally Bligh Wayne Garibaldi Connie Gonsalves Rich Hoffman Gary Little Stan Lukowicz. Aaron May Craig Murphy John Plasse Lana Vukovich Jane Wilkinson & many other volunteers. Who is the JRC?.

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June 3, 2009

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Sally Bligh

Wayne Garibaldi

Connie Gonsalves

Rich Hoffman

Gary Little

Stan Lukowicz

Aaron May

Craig Murphy

John Plasse

Lana Vukovich

Jane Wilkinson

& many other volunteers

Who is the JRC?

Appointed by the City Council to assist City with economic development ideas

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Shop Jackson: WHAT?

  • Shop Jackson is a “shop local” campaign developed by the Jackson Revitalization Committee in partnership with the Jackson Rancheria Casino & Hotel Dreamcatcher’s Club Program

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Shop Jackson: WHAT?

  • Dreamcatcher’s Club Members are invited to take further advantage of their membership by shopping at Jackson businesses, offering Dreamcatcher’s Club members-only discounts

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Shop Jackson: WHEN?

  • Initial Campaign: August 1, 2009 through January 31, 2010 (in two three month blocks)

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Shop Jackson: WHERE?

  • All businesses located in the city limits of Jackson are invited to participate.

  • Ongoing relationships with Dreamcatcher’s Club Members

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Shop Jackson: WHY?

  • Businesses in Jackson can capitalize on the thousands of casino visitors and local Dreamcatcher’s market

  • The Jackson Rancheria has 500,000 active Dreamcatcher’s members; 300,000 monthly visitors, and over 26,000 Dreamcatcher’s Club Members in Amador/Calaveras Co.

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Shop Jackson: WHY?

  • Collectively the businesses of Jackson have an opportunity to ensure that more locals and visitors Shop Jackson!

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Shop Jackson:The Requirements

  • City of Jackson business license and location within the city limits of Jackson

  • $45 participation fee (one $45 fee covers both quarters)

  • Completed participation form

  • Promotional offer commitment created by participating businesses

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Shop Jackson:The Benefits

  • Arrow Magazine will print a map of businesses for 6 issues, beginning with the August 2009 issue. This magazine has a monthly distribution of over 100,000 copies

  • The map will also be printed as a separate sheet and be provided to all participating businesses as an additional promotion

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Shop Jackson:The Benefits

  • Websites like Amador Council of Tourism, Amador County Chamber of Commerce, City of Jackson and the Jackson Rancheria will list participating businesses

  • Distribution, Promotion and Exposure at 2009 Amador County Fair

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Shop Jackson:Promotion Examples

  • 5% off Monday - Thursday

  • Buy 2, get 1 free; Buy 1, get 2nd item ½ off

  • Provide game opportunities, chances to win a higher discount

  • Free XXXXX with YYYYY

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Marketing Jackson

  • This is a Direct Response Advertising Campaign

  • An effective ad includes a call to action

  • The Best Ads emphasize Benefits over Features

  • “FREE” is the most powerful word to use in an advertisement

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Marketing Jackson

  • An effective ad has Measurable Results

  • Do not use Institutional Advertising

  • Use Relational Advertising

  • Emphasize that your Business has a Relationship with Dreamcatcher’s Club

  • 26 Keys to Effective Marketing to Dreamcatcher’s Club Membership…

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June 15: Deadline to Participate

July 1: Last Day to submit final ad copy

July 30: 3rd Quarter Campaign Begins

Sept. 15: Deadline to jump in 4th Quarter

Oct. 1: Last Day to submit changes

for 4th Quarter Campaign

Nov. 1: 4th Quarter holiday period starts

Jan. 31: New Program Launches!!

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For More Information Contact:

Mike Daly, City Manager

223-1646 or