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Online Reputation Management (ORM) is the practice of monitoring, influencing, and maintaining a positive perception of a person, brand, or organization online.
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Online Reputation Management How to Build and Protect Your Digital Presence
What is Online Reputation Management? • Definition: ORM is the practice of monitoring, influencing, and maintaining the public perception of a brand, individual, or organization online. • Importance: • Builds trust and credibility. • Impacts consumer decisions and brand loyalty. • Addresses negative feedback proactively.
Key Strategies in ORM • Monitor Online Presence: Use tools like Google Alerts, social media tracking, and review sites. • Engage with Your Audience: Respond to reviews, comments, and messages promptly. • Content Creation: Share positive, engaging, and consistent content across platforms. • Address Negativity: Handle criticism professionally and transparently.
Benefits of ORM • Brand Credibility: Builds consumer trust and confidence. • Customer Retention: Engages customers through meaningful interactions. • Competitive Edge: Distinguishes your brand in a crowded market. • Crisis Management: Mitigates the impact of negative publicity.
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