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Online Reputation Management PowerPoint Presentation
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Online Reputation Management

Online Reputation Management

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Online Reputation Management

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Presentation Transcript

  1. Online Reputation Management

  2. What is Online Reputation Management? Online Reputation Management A company presents itself online in many ways It has a website It may also have social media accounts – Facebook, Twitter, YouTube etc All these must together present a uniform picture They must work in a synchronized manner This is one aspect of online reputation management

  3. How Can a Company Manage its Online Reputation? Online Reputation Management It must convey a uniform message everywhere it is present on the internet It must realize that most of these places attract comments from customers and visitors Comments may not always be favorable Managing your reputation involves eradicating or suppressing adverse comments Posting new positive information and repeating – by way of sharing or re-tweeting – positive comments by others can cause the adverse results to go down in the search rankings

  4. What are Online Reputation Management / ORM Services? Online Reputation Management These services are provided by a web services company These are services designed to manage and improve your reputation on the internet A provider of these services will identify all the places that you can be found on the internet, and ensure they all convey the same message The provider studies all online content, including comments, and identifies your strengths and weaknesses In case your reputation is already tarnished online, the provider recommends measures to salvage it

  5. How Can One Repair or Improve One’s Online Reputation? Online Reputation Management Ensure you present a consistent, positive message wherever you are present online Respond to all comments positively, including any negative comments From time to time post positive useful information on your website, or in response to comments Do not treat each post as a sales message

  6. Unlimited Exposure Online 3500 Dufferin St-602 Toronto, ON M3K 1N2 TollFree: 1-877-283-1831 Website : www.unlimitedexposure.com A Search Engine Optimization FAQ