Whether you own a large corporation or you're an individual looking to build a strong online presence, establishing strategic online reputation management is critical. What Is Online Reputation Management? Think about all of the ways you learn about a business or a person online. You Google them, you review social media comments about them, and you browse online reviews. When people want to learn about you or your business, these are all of the ways they look for information. The people looking for information about you or your brand could be potential business prospects, new customers, or potential clients. The key to successful online reputation management is managing all of these outlets of information about your brand.
Monitor and Manage Google Searches The most important aspect of online reputation management is understanding the impact of what people are saying about you online. One of the primary places people search for information about you online is using the Google search engine. According to searchenginepeople.com, 75% of users never click past the first page of search results. This means that what shows up on the first page of search results is critical to your online reputation. Many things can contribute to a bad online reputation in search results: • Negative news articles about you or your company. • Blog posts mentioning your brand alongside words like "scam" or "ripoff." • Bad reviews about you, your product, or your services. • Attack websites created to discredit you or your brand.
1. Regularly monitor search results. There are many tools available that will alert you whenever anyone publishes anything about your brand online. • Google Alerts: Add your brand, name, websites, or keywords and get alerts whenever new content about that topic is added to Google Search or Google News results. • Talkwalker Alerts: This free Google Alerts alternative monitors news sites, blogs, Twitter, and even discussion forums for any mention of your brand. Receive realtime, daily, or weekly alerts. • Mention: For a monthly fee, Mention will monitor all major social media channels and provide analysis and reports on where your brand stands in the social community.
2. Check your brand health. There are tools available that will show you where your brand online reputation stands. • The Brand Grader: This free tool, provided by Mention, reviews comments by the web's top influencers and gives you a brief "report card" that shows mentions, a pie chart of negative vs. positive mentions, and volume of mentions over time. • Brandwatch: - This software performs brand reputation analysis and reports on millions of conversations taking place across the internet about your brand. The suite of software includes modules that provide only the type of analytics and reports you want. Getting more Information visit here : office.com/setup
3. Use aggressive SEO techniques. Each page of Google results has roughly ten items listed. Your goal should be to improve the placement of sites that mention your brand in a positive light, and push down those that mention it negatively. There are several ways you can do that. • Generate positive content: Entice bloggers or news journalists on high authority sites to cover your brand in a positive light. Pitch story ideas to those influential writers. • Offer interviesw: Offer to do interviews with bloggers and journalists who are open to write about your brand. • Pay-per-click (PPC) advertising: You may notice that paid ad listings show up at the top of some search results. Purchase PPC advertising for your brand name and related industry keywords and direct those clicks to your own positive content about your brand. • Publish your own content: Well written, authoritative articles about your brand will show up high in Google search results. Make sure you have a blog and include company or personal profile pages that mention your brand several times.
4. The worst case scenario is that you can't quicky outrank very negative websites. But if those sites are "attack" sites publishing false information about your business, you may have grounds to launch a legal case against the publisher of that content. This would involve a cyber investigation to identify the person who published the content, and legal takedown requests to remove the offending content. Negative content about your brand in search results can be very damaging for your online reputation, but as you can see there are plenty of options to either remove the content or reduce the impact it has on your online reputation.
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