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The Future of Fundraising

2014 The Salvation Army Community Resource and Development Conference Sessions. The Future of Fundraising . April 23, 2014 Indianapolis. Timothy L. Seiler, Ph.D., CFRE Director, The Fund Raising School. If past is prologue ….

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The Future of Fundraising

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  1. 2014 The Salvation Army Community Resource and Development Conference Sessions The Future of Fundraising April 23, 2014 Indianapolis Timothy L. Seiler, Ph.D., CFRE Director, The Fund Raising School

  2. If past is prologue …

  3. 2012 Contributions: $316.23 billion by source of contributions(in billions of dollars – all figures are rounded)

  4. 2012 Contributions: $316.23 billion by type of recipient organization(in billions of dollars – all figures are rounded)

  5. Total giving:1972-2012(in billions of dollars)

  6. Giving by individuals,1972-2012(in billions of dollars)

  7. Apology Pride

  8. The Study of High Net Worth Philanthropy • Commitment to Nonprofits • In 2011, 95% of HNW donors gave to a charity. • In 2011, the average amount given by HNW households was $52,770 (a decrease of 7% from 2009). • Focus on major gifts • Disproportionately high share of all individual giving in the U.S. comes from HNW individuals • Top 1% gave 37% of all itemized contribution deductions in 2009. • Top 0.1% gave 18%.

  9. Charitable Giving Forecast for the Next Three to Five Years Among High Net Worth Households Percentage (%) Source: 2012 Bank of America Study of High Net Worth Philanthropy

  10. How Decisions About Charitable Giving Were Made in the High Net Worth Household in 2011 Percentage (%) Source: 2012 Bank of America Study of High Net Worth Philanthropy

  11. The Study of High Net Worth Philanthropy • Commitment to Nonprofits • In 2011, 95% of HNW donors gave to a charity. • In 2011, the average amount given by HNW households was $52,770 (a decrease of 7% from 2009). • Focus on major gifts • Disproportionately high share of all individual giving in the U.S. comes from HNW individuals • Top 1% gave 37% of all itemized contribution deductions in 2009. • Top 0.1% gave 18%.

  12. High Net Worth Donors Reporting Giving Based on Motivation Type in 2011^ Percentage (%) ^Respondents were asked to rank answers from 1 to 5, with 1 being “strongly disagree” and 5 being “strongly agree.” Responses shown here represent those respondents who were collapsed into the agree categories. *2009 and 2011 results are statistically significant (2009 data not included here). Source: 2012 Bank of America Study of High Net Worth Philanthropy

  13. Old School Fundraising • Demand Side Philanthropy • “scarcity” • Scolding Model • Duty/Obligation Organization-centered “Needs”-Driven Giving is a contribution Fundraising is just about money

  14. New School Fundraising • Supply Side Philanthropy • “abundance” • Discernment Model • Inclination • Donor-centered • Values-driven • Giving is creating change • Fundraising nurtures generosity

  15. “Is that idea big enough?” Jim Hodge

  16. Aspirational Inspirational

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