fundraising a practical guide for CSA
Intro to Fundraising • Could your foundation use more money for grantmaking? • Are worthy projects in your community on hold because of a lack of funds? • Would your foundation be more effective if it had additional funds for grants each year?
Intro to Fundraising • These are all common problems. • Most foundations receive more requests than they can accommodate. • There is a solution…
Intro to Fundraising • Increase the size or your foundation's endowed fund. • As the fund grows so does the amount available for grantmaking. • The size of a community’s endowed fund is determined by how successful its board has been in raising funds for it.
Intro to Fundraising • Raising money is about planning and follow-through. • Get ready to roll up your sleeves as we take you through a roadmap to a larger endowed fund and more grants for community projects.
Step 1: Define the Goal • What do you need to raise? • How fast? • What is realistic? • How do you determine what is possible?
Step 1: Define the Goal • Compare successful fundraising campaigns from other communities. • Review campaigns that have occurred in your community. • Investigate economic wealth.
Step 2: Plan the Campaign • Why is the campaign important to your community? • Develop a written mission statement. • Identify what sort of campaign will work best in your community. • Short or Long? • Big or small? • How many people will be involved? • Who are they?
Step 3: Start with Donors • Donors are your foundation to success. • Donors – even corporate donors – are individuals. • What motivates a donor? • Personal relationship with the person asking for the donation. • Belief in the mission of the foundation. • Respect for the staff of the foundation. • Desire to leave a legacy. • Tax considerations or a feeling of public duty.
Step 3: Start with Donors • Number 1 reason people give: They are asked! • Yet failure to ask is what blocks or prevents would-be successful fundraising campaigns.
Step 3: Start with Donors • Who makes up your donor base? People who: • Have grown up in your community, have stayed and are successful. • Have moved away but have retained an interest in their hometown. • Retired and live comfortably in their hometown. • Are successful business men and women and professionals. • Are successful farmers, ranchers or landowners.
Step 4: Build the List • Start with the Board of Directors • When local board members make a commitment first the campaign will go more smoothly. • Then, each board member will build a list of potential donors • Community leaders should be at the top of the list. • Cross check to ensure no duplications. • Establish a timeline for calls
Step 5: Contact! • Face-to-face • Personal letter, followed by phone call • Personal letter, no follow up • Personal phone call, letter follow up • Personal phone call, no follow up • Form letter but personalize with prospect’s name • Impersonal letter: “Dear friend” or “Dear Sir or Madam” • An Event
Step 5: Contact! There are a number of fund-raising options when face-to-face: • One-time donation • Pledges for 1-5 years • Challenge grant: When a donor will give a specified amount with the understanding hat the pledge will be met by other fundraising efforts. • Estate plans: When a donor will make a planned gift of assets.
Step 5: Contact! Events are useful for public awareness. • Alumni association gatherings • Silent auctions • Bake sales • Donor receptions • Celebrity lunch • Annual gift campaign • Home tours • Tour of tables • Raffles • Style shows • Talent shows – organize and charge admission • Yard Sales
Step 5: Fund-raising programs • Founders’ Clubs • Payroll deduction • Round-up programs • Challenge grants • Estate plans ****** • Memorial gifts
Step 6: Celebrate Success • Gather the board and other campaign workers to celebrate your achievement and thank everyone for their efforts. • Make it a public event – invite the media and service clubs for assistance in promoting the campaign. • Savor the moment. • Hold a special meeting to discuss what worked and what didn’t .
Step 7: Strategic Grantmaking • Strategic grantmaking is essential to the long term growth and health of your foundation. • Potential donors need reassurance that your grants are used wisely. • Grants used to expand the economy and create new wealth and jobs are smart investments and impress those who wish to make certain their donations are well spent. • Strategic grantmaking is good fundraising.
Fundraisingnhamiel@scommunityfoundation.org a practical guide for CSA