6 Ways to Create a Powerful & Passionate PS
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Here are 5 ways to create a passionate and powerful PS
RESTATE THE BENEFITS
Remind your prospects of all the wonderful things you’ll gain as a result of using your product or service
Keep one or two strong promises out of the letter and add them to the PS for a final punch
USE THE PS TO GAIN MORE CREDIBILITY
This is a great place to put testimonials
Remind prospects of any time or quantity limits or fast action bonuses that you have
Remind your prospect that he has nothing to lose by ordering now
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