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6 Ways to Create a Powerful & Passionate PS
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PS - The second most read part of the email after the headline Here are 5 ways to create a passionate and powerful PS
RESTATE THE BENEFITS Remind your prospects of all the wonderful things you’ll gain as a result of using your product or service
INTRODUCE A SURPRISE BENEFIT Keep one or two strong promises out of the letter and add them to the PS for a final punch
USE THE PS TO GAIN MORE CREDIBILITY This is a great place to put testimonials
COMMUNICATE URGENCY Remind prospects of any time or quantity limits or fast action bonuses that you have
RESTATE OR EXPAND YOUR GUARANTEE Remind your prospect that he has nothing to lose by ordering now
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